Growth by science
Growth by science
Growth by science
The marketing experimentation and measurement platform that empowers e-commerce brands to measure the true impact of marketing efforts.
The marketing experimentation and measurement platform that empowers e-commerce brands to measure the true impact of marketing efforts.
Trusted by
Our methodology
Our methodology
Our methodology
Geo Incrementality Testing
Geo Incrementality Testing
WorkMagic empowers brands to select comparable geographic areas for test and control groups and conduct in-market experiments to measure the impact of marketing channels and campaigns.
Incrementality-calibrated Attribution
Incrementality-calibrated Attribution
Incrementality-calibrated Attribution
By automatically running incrementality testing and refining data-driven attribution models with incrementality test results, WorkMagic provides the most accurate and reliable measurement of your marketing performance.
From Comprehensive Measurement to Optimization
From Comprehensive Measurement to Optimization
Combining incrementality, multi-touch attribution (MTA), and predictive marketing mix modeling (MMM), WorkMagic delivers actionable insights for brands to optimize media budgets across channels and inform ongoing operations from campaign to ad level.
Our solution
Geo incrementality testing
Incrementality-based attribution
Halo effect analysis
MMM & Media planner
Audience Insights
Our solution
Geo incrementality testing
Incrementality-based attribution
Halo effect analysis
MMM & Media planner
Audience Insights
Our solution
Geo incrementality testing
Incrementality-based attribution
Halo effect analysis
MMM & Media planner
Audience Insights
How does WorkMagic work
How does WorkMagic work
How does WorkMagic work
Connect accounts
We kick off with a quick and straightforward onboarding process that allows you to connect the brand's Shopify as well as its marketing and sales channels to the WorkMagic platform—no coding or support from the tech team is required.
Estimated Time: 10-20 minutes
Launch incrementality test
Estimated Time: 1 week
Run and monitor incrementality tests
Estimated Time: 1-2 weeks
Review test results and calibrate attribution model
Estimated Time: 1 week
Connect accounts
We kick off with a quick and straightforward onboarding process that allows you to connect the brand's Shopify as well as its marketing and sales channels to the WorkMagic platform—no coding or support from the tech team is required.
Estimated Time: 10-20 minutes
Launch incrementality test
Estimated Time: 1 week
Run and monitor incrementality tests
Estimated Time: 1-2 weeks
Review test results and calibrate attribution model
Estimated Time: 1 week
Connect accounts
We kick off with a quick and straightforward onboarding process that allows you to connect the brand's Shopify as well as its marketing and sales channels to the WorkMagic platform—no coding or support from the tech team is required.
Estimated Time: 10-20 minutes
Launch incrementality test
Estimated Time: 1 week
Run and monitor incrementality tests
Estimated Time: 1-2 weeks
Review test results and calibrate attribution model
Estimated Time: 1 week
Customers win with WorkMagic
Customers win with WorkMagic
Customers win with WorkMagic
25%
Increase in MER
29%
Increase in ROAS
25%
Decrease in CAC
See what our users are saying
See what our users are saying
See what our users are saying
WorkMagic has been an incredible partner in helping to understand the incrementality of our marketing campaigns at a fundamental level. The insights gained from our Meta incrementality test have been a game-changer for our marketing approach.
Sib Mahapatra, Co-founder of Branch Furniture
WorkMagic is the first player I've seen pair an attribution model that's customized to a brand with incrementality testing. It has helped us significantly improve our confidence in attribution.
John Peters, Director of Amberjack
Super excited about WorkMagic, we have not found a tool that can provide us with even semi-accurate attribution by channel, not to mention sharing insight on incrementality and halo-effect. Work Magic ticks all these boxes with a best-in-class margin of error
Kieran Mathew, GM & Partner of Equip Foods
WorkMagic has been an incredible partner in helping to understand the incrementality of our marketing campaigns at a fundamental level. The insights gained from our Meta incrementality test have been a game-changer for our marketing approach.
Sib Mahapatra, Co-founder of Branch Furniture
WorkMagic is the first player I've seen pair an attribution model that's customized to a brand with incrementality testing. It has helped us significantly improve our confidence in attribution.
John Peters, Director of Amberjack
Super excited about WorkMagic, we have not found a tool that can provide us with even semi-accurate attribution by channel, not to mention sharing insight on incrementality and halo-effect. Work Magic ticks all these boxes with a best-in-class margin of error
Kieran Mathew, GM & Partner of Equip Foods
WorkMagic has been an incredible partner in helping to understand the incrementality of our marketing campaigns at a fundamental level. The insights gained from our Meta incrementality test have been a game-changer for our marketing approach.
Sib Mahapatra, CEO of Branch Furniture
WorkMagic is the first player I've seen pair an attribution model that's customized to a brand with incrementality testing. It has helped us significantly improve our confidence in attribution.
John Peters, Founder of Amberjack
Super excited about WorkMagic, we have not found a tool that can provide us with even semi-accurate attribution by channel, not to mention sharing insight on incrementality and halo-effect. Work Magic ticks all these boxes with a best-in-class margin of error
Kieran Mathew, GM & Partner of Equip Foods
FAQ
What are the criteria for advertisers to participate in the incrementality test?
Advertisers typically need ~3,000 orders per month and the ability to control geo-targeting on any marketing channel to run incrementality tests. In some cases, a lower order volume can be acceptable.
What are the criteria for advertisers to participate in the incrementality test?
Advertisers typically need ~3,000 orders per month and the ability to control geo-targeting on any marketing channel to run incrementality tests. In some cases, a lower order volume can be acceptable.
What are the criteria for advertisers to participate in the incrementality test?
Advertisers typically need ~3,000 orders per month and the ability to control geo-targeting on any marketing channel to run incrementality tests. In some cases, a lower order volume can be acceptable.