From science to marketing magic
At WorkMagic, we believe every company deserves the strategic advantage of marketing science and experiments to make informed, impactful marketing decisions.
WorkMagic was founded by a global team of e-commerce entrepreneurs and measurement experts from leading tech giants like Google, Meta, and TikTok. Our CEO, Frank Yang, former Head of Growth at TikTok, experienced the challenges businesses face when trying to identify the real ROI of their marketing spend and optimize campaign strategies, even with access to data from various sources. He also recognized that hiring data experts, manually uploading data, or building tracking dashboards can be expensive and time-consuming.
Our mission is to democratize access to advanced attribution models and data-driven strategies, making these powerful tools available to marketing leaders across brands. With a successful methodology developed by our expert team, we aim to help businesses drive incremental growth using the power of data and science.
TechCrunch
There’s no shortage of startups trying to automate marketing tasks using generative AI. For WorkMagic, the target users are the millions of small-scale Shopify sellers it believes can...
Rita Liao l October 24, 2023
ReThink
Frank Yang shares his expert insights into the often-overlooked areas of marketing attribution, revealing how many brands fail to measure their marketing ROI accurately.
April 9, 2024
