Ashish Malhotra, Director of SimplyInked
SimplyInked is an e-commerce brand specializing in realistic temporary and semi-permanent tattoos. With a vast catalog of tattoo options, SimplyInked also offers custom services, allowing customers to create their own personalized designs. They are perfect for those who want to express themselves without committing to a permanent tattoo.
WorkMagic’s incrementality-based attribution maximized the marketing impact for SimplyInked
With the highly competitive nature of the e-commerce landscape, SimplyInked depended upon multi-platform advertising to sell its temporary tattoo products. To effectively plan and run advertising campaigns, the company turned to data provided by channel platforms like Meta Ads to determine the impact of its marketing efforts. The problem? SimplyInked often found inaccuracies in these reported insights.
This realization was frustrating but not entirely shocking for Ashish Malhotra, Director of SimplyInked — after all, these platforms were known to overly or incorrectly attribute. Acting on the inflated findings was not an option and could open the door to severe risks, like funding ad channels that were underperforming. Ashish was then left correcting those inaccuracies to identify SimplyInked’s true ad performance, which took him hours of manual work but gaps persisted. He knew a third-party attribution software could provide the unbiased data he needed to determine which ads had the biggest impact. However, he struggled to find a tool that provided data he could trust and customized for his brand.
Leveraging geo-based incrementality testing to calibrate attribution
After researching multiple tools, Ashish chose WorkMagic for its incrementality-based attribution. From day one, he knew he had found a true partner in WorkMagic. The onboarding process was smooth and customized to SimplyInked's specific needs, allowing Ashish to start testing within just a week without any support needed from his tech team.
By running incrementality testing and calibrating the attribution model with test results, Ashish can now accurately measure the true impact and efficiency of each marketing channel and campaign. Through the granular insights into campaign performance, he can confidently optimize SimplyInked’s marketing budget by reallocating spend to the campaigns that drive results and resuing high-performing creatives with the highest click-through rates.
According to Ashish, knowing which campaigns to double down on, which need attention, and which to turn off entirely is essential to long-term success in the e-commerce industry. And thankfully, WorkMagic’s incrementality-based attribution give SimplyInked the visibility needed to get these insights. As a result, Ashish’s team now has the conviction needed to make data-backed decisions that turn marketing into a science.
SimplyInked maximizes their creative strategy and now has data they can trust
With the automated testing process and customizable data analytics, the SimplyInked team now confidently concentrates efforts on channels and creatives with the highest ROI. The entire process was seamless and efficient, allowing Ashish's team to see results just 4 weeks after setting up his WorkMagic account. This quick turnaround was especially important for SimplyInked with the holiday season coming soon.
Here is a look at SimplyInked’s outcomes with WorkMagic so far:
58% sales increase from Meta ads
26% reduction in customer acquisition cost (CAC)
25% higher marketing efficiency ratio (MER)
“WorkMagic has given us the improved ROI on market spend, which in turn lets us make data-driven decisions for better results. Instead of chasing answers to the questions everyone is asking, WorkMagic focused on my company's needs. You can’t underestimate the value of personalized customer support.”