Attribution & Analytics

Maximize ROI: Smart Allocation of Your Marketing Budget Using Data-Driven Insights

Optimize your content strategy with comprehensive performance insights. Elevate your marketing effectiveness and boost ROI with our advanced attribution and analytics tools, designed to give you a competitive edge.

Cross-channel Insights

Our comprehensive analytics dashboard epowers you to analyze channel performance and key metrics such as sales, sessions, and orders. With all the valuable information at your fingerprints, you will know which channel performs the best and which campaign converts the most. Start to allocate your budget strategically and maximize every marketing dollar spent on your Shopify store.

 

Cross-channel Insights
Creative Insight

Creative Insights

Understanding the nitty-gritty details of your creatives is a game-changer. WorkMagic’s attribution dashboard provides insights into impressions, clicks, orders and more for each individual post related to your store. You can easily compare results within a single and intuitive dashboard tailored for your business, where data empowers you to fine-tune your creative approach for maximum impact.

 

Magic Attribution for Ecommerce

WorkMagic’s exclusive and self-developed attribution model is designed for ecommerce business with proven success. This new approach provides more accurate data and a more nuanced understanding of your Shopify store, ensuring each channel received its fair share based on its true conversion value. This isn’t just a tool; it’s your secret weapon for unlocking the full potential of your ecommerce marketing budget for your Shopify store.

 

Magic Attribution

Frequently Asked Questions

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How does WorkMagic track my store data to do channel attribution?

We use first-party pixel to track your store data for channel attribution. This ensures we can track every touchpoint across the entire buyer journey without privacy limitations. To install the first-party pixel install the WorkMagic Shopify App.

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What types of channels can be attributed?

All organic channels (email, sms, organic search) and paid Ads (across Google, Meta, tiktok, Pinterest, sna Snapchat)

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What attribution models are provided on WorkMagic?

Currently we support two attribution models:
Magic Attribution
This is a powerful multi-channel attribution model based on industry best practices. This model assigns 100% credit to the last external channel clicked, with lower priority on the organic search channel.
According to industry experience, we know that upper funnel channels such as social and ads are likely to drive Google search results and direct website visits. Also, according to many channel lift tests, organic search channels are expected to take the credit of these upper funnel channels in a traditional last-click attribution model. Therefore, we optimized the last-click model to provide more accurate attribution results.
Last Click Attribution
This widely used attribution model assigns 100% credit to the last external channel clicked, but doesn't consider the influence of upper-funnel channels.

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How does WorkMagic measure the performance of creatives in Creative Insights?

We track the performance of a creative by aggregating the data of the campaigns using this creative. We offer a bunch of metrics to measure the impact of creatives across the entire purchase journey, from social platform engagements to bringing website traffic and driving conversions. This enables you to compare creatives' effectiveness across campaigns and channels from different perspectives.

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What is attribution in ecommerce analytics and why do you need it?

Attribution in ecommerce analytics is the process of identifying and assigning credit to various marketing channels or touchpoints that contribute to a customer's purchase decision. Ecommerce businesses can track the effectiveness of their marketing efforts, optimize their budget allocation, and gain a deeper understanding of their customers. By leveraging data-driven insights, businesses can plan and forecast, optimize channel and content strategies, and improve ROI.

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What is the difference between analytics and attribution?

Analytics focuses on gathering and analyzing data to understand overall website performance, customer behavior, conversion rates, and other key metrics. On the other hand, attribution specifically focuses on determining which marketing channels and touchpoints are responsible for driving sales and revenue.
While analytics provides a broader view of the business performance, attribution offers direct and specific insights into the effectiveness of individual marketing efforts. WorkMagic combines both to give you actionable insights to optimize your budget.

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What can you track with WorkMagic's attribution and analytics feature?

In the new analytics and attribution dashboard, you can see a trendline with orders, page views, net sales, ROAS, and other metrics in a specific period of time for all your connected channels, ads, and email campaigns. Apart from the main dashboard, you will see a detailed breakdown of all the metrics by channel and your top and low-performing campaigns. With these insights, you can optimize your campaigns or get actionable advice directly from Copilot.

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What integrations does WorkMagic have for analytics and attribution?

We currently support Shopify, Facebook Page, Instagram, Meta ads, Google ads, Klaviyo, Shipstation, Shippo. More integrations are coming soon (Pinterest, TikTok ads, Snapchat ads, Omnisend).

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Is WorkMagic attribution and analytics feature available in all the plans?

The WorkMagic attribution and analytics feature is available in the Standard plan, at $99 per month.

Ready to reimagine how you work?

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