Overview
CATEGORY
Ecommerce
WorkMagic simplifies your data workflows by seamlessly connecting with TikTok Shop. With this integration, you can automatically track and attribute revenue to specific campaigns, ensuring you have real-time insights into the performance of your TikTok Shop efforts. By integrating WorkMagic with TikTok Shop, you can better measure your campaign performance, optimize your ad spend, streamline your reporting, and enhance the decision-making process across all your marketing channels.
What is
TikTok Shop
TikTok Shop is an e-commerce feature of the video hosting service TikTok. Officially launched in September 2023, the feature enables users interested in starting a business and generating income to upload their curated products on TikTok for others to discover and purchase.
Benefits of integrating Workmagic
Seamless integration
Centralize data across multiple tools
Why you should connect
TikTok Shop
with WorkMagic
Integrating TikTok Shop with WorkMagic streamlines your data analysis and optimization process. By connecting the two platforms, you can seamlessly track performance of your TikTok Shop in WorkMagic, unlock granular insights, and view all your marketing data in one consolidated place. Use WorkMagic's custom attribution models to more accurately measure your ad performance to increase ROAS and MER.
Automated Campaign Tracking:
Automatically track ad performance and customer behavior without manual input.
Advanced Attribution:
Gain in-depth insights into which marketing channels contribute the most to your sales.
Optimize Ad Spend:
Use data to refine your targeting and budget allocation for better campaign efficiency.
Real-Time Data Sync:
Your TikTok Shop and marketing data is always up-to-date within WorkMagic.
With WorkMagic, you can take full control of your marketing strategy and grow your business smarter and faster.
How to integrate
TikTok Shop
with WorkMagic
Step 1: Navigate to Settings > Integrations
Click "Connect" to connect to your TikTok Shop account.
Step 2: Review and agree to the terms and conditions
Step 3: Select "North America seller" for the US Market
Step 4: You will be asked to verify your TikTok login.
Step 5: After verification, review the account terms and permissions.
Step 6: Click "Confirm" to connect your TikTok Shop to WorkMagic.
