Google Ads

WorkMagic

Connect Workmagic to Google Ads and automate your data workflows.

What is

Google Ads

Integration
Overview

Integration overview

WorkMagic's integration with Google enables marketers to view and manage Google performance, run automated lift tests, and understand Google's incremental impact across a brand's DTC, Amazon, and other sales channels.

Benefits of integrating WorkMagic

Lift Testing

Run a geo-lift test and determine the true incremental impact of

your marketing performance.

Automated Holdouts

Automatically push your geo holdouts and test designs to your ad platforms to save time and minimize human error.

Campaign Management

Manage your daily spend and make optimizations directly from the WorkMagic dashboard.

Cross-Platform Analysis

Understand how your growth engine works by analyzing how your marketing impacts your larger funnel.

Why you should connect

Google Ads

with WorkMagic

Integrating Google Ads with WorkMagic streamlines your data analysis and optimization process. By connecting the two platforms, you can seamlessly track performance of your Google Ads campaigns in WorkMagic, unlock granular insights, and view all your marketing data in one consolidated place.

Unified Ad Operations

Add Google Ads to WorkMagic and compare performance with the rest of your media mix.

Insight into Halo Effect

See Google Ads' effect across all of your sales channels, not just your DTC site.

Understand Peak Returns

Use our Budget Optimizer and MMM tools to understand how to best allocate spend.

See Incremental Impact Down to the Ad Level

Use our incrementality-adjusted attribution models to know which campaigns, tactics, and even creatives contribute the most to your goals.

Understand Cross-Channel Impact

Analyze Google Ads impact across your entire media mix and understand how different channels contribute to passing customers through your acquisition funnel.

Hear what our partner says

“We’re seeing the industry shift to where profit, instead of growth at all costs, is becoming what an increasing percentage of what VCs and companies are focused on. That's why we started working with WorkMagic."