Meta Ads

WorkMagic

Connect WorkMagic to Meta Ads and automate your data workflows.

What is

Meta Ads

Integration
Overview

Integration overview

WorkMagic's integration with Meta enables marketers to view and manage Meta performance, run automated lift tests, and understand TikTok's incremental impact across a brand's DTC, Amazon, and other sales channels.

Benefits of integrating WorkMagic

Lift Testing

Run a geo-lift test and determine the true incremental impact of

your marketing performance.

Automated Holdouts

Automatically push your geo holdouts and test designs to your ad platforms to save time and minimize human error.

Campaign Management

Manage your daily spend and make optimizations directly from the WorkMagic dashboard.

Cross-Platform Analysis

Understand how your growth engine works by analyzing how your marketing impacts your larger funnel.

Why you should connect

Meta Ads

with WorkMagic

Integrating Meta Ads with WorkMagic streamlines your data analysis and optimization process. By connecting the two platforms, you can seamlessly track performance of your Meta Ads campaigns in WorkMagic, unlock granular insights, and view all your marketing data in one consolidated place.

Unified Ad Operations

Add Meta Ads to WorkMagic and compare performance with the rest of your media mix.

Insight into Halo Effect

See Meta Ads' effect across all of your sales channels, not just your DTC site.

Understand Peak Returns

Use our Budget Optimizer and MMM tools to understand how to best allocate spend.

See Incremental Impact Down to the Ad Level

Use our incrementality-adjusted attribution models to know which campaigns, tactics, and even creatives contribute the most to your goals.

Understand Cross-Channel Impact

Analyze Meta Ads impact across your entire media mix and understand how different channels contribute to passing customers through your acquisition funnel.

Hear what our partner says

“We always suspected Meta was contributing more than our attribution models showed — but WorkMagic helped us prove it. The clarity gave us the confidence to scale, and the results speak for themselves: stronger POAS, lower CAC, and more efficient growth overall.”

Alex Edelstein, VP of Marketing at Graza

Success Driven by

Meta Ads

Integration

Case Study: Graza x Meta Ads

Graza wanted to understand the true contribution of Meta Ads. With WorkMagic’s incrementality testing and attribution tools, the team uncovered insights that underlined Meta's true impact on growth.