Microsoft Ads
CATEGORY
Ads
Microsoft Ads is a platform that allows businesses to advertise on the Microsoft Search Network, which includes Bing, Yahoo, and other partner sites. By creating ads relevant to specific keywords, businesses can reach potential customers when they are actively searching for products or services.
WorkMagic's integration with Microsoft Ads enables marketers to view and manage Microsoft Ads performance, as well as perform lift tests to understand incremental impact across a brand's DTC, Amazon, and other sales channels.
Benefits of integrating WorkMagic
your marketing performance.
Why you should connect
Microsoft Ads
with WorkMagic
Integrating Microsoft Ads with WorkMagic streamlines your data analysis and optimization process. By connecting the two platforms, you can seamlessly track performance of your campaigns in WorkMagic, unlock granular insights, and view all your marketing data in one consolidated place.
Unified Ad Operations
Add Microsoft Ads to WorkMagic and compare performance with the rest of your media mix.
Insight into Halo Effect
See Microsoft Ads' effect across all of your sales channels, not just your DTC site.
Understand Peak Returns
Use our Budget Optimizer and MMM tools to understand how to best allocate spend.
See Incremental Impact Down to the Ad Level
Use our incrementality-adjusted attribution models to know which campaigns, tactics, and even creatives contribute the most to your goals.
Understand Cross-Channel Impact
Analyze Microsoft Ads impact across your entire media mix and understand how different channels contribute to passing customers through your acquisition funnel.