TikTok Ads

WorkMagic

Connect Workmagic to TikTok Ads and automate your data workflows.

What is

TikTok Ads

Integration
Overview

Integration overview

WorkMagic's integration with TikTok Ads enables marketers to view and manage TikTok Ads performance, run automated lift tests, and understand TikTok Ads's incremental impact across a brand's DTC, Amazon, TikTok Shop, and retail channels.

Benefits of integrating WorkMagic

Lift Testing

Run a geo-lift test and determine the true incremental impact of

your marketing performance.

Automated Holdouts

Automatically push your geo holdouts and test designs to your ad platforms to save time and minimize human error.

Campaign Management

Manage your daily spend and make optimizations directly from the WorkMagic dashboard.

Cross-Platform Analysis

Understand how your growth engine works by analyzing how your marketing impacts your larger funnel.

Why you should connect

TikTok Ads

with WorkMagic

Integrating TikTok Ads with WorkMagic streamlines your data analysis and optimization process. By connecting the two platforms, you can seamlessly track performance of your TikTok Ads campaigns in WorkMagic, unlock granular insights, and view all your marketing data in one consolidated place.

Unified Ad Operations

Add TikTok Ads to WorkMagic and compare performance with the rest of your media mix.

Insight into Halo Effect

See TikTok Ads' effect across all of your sales channels, not just your DTC site.

Understand Peak Returns

Use our Budget Optimizer and MMM tools to understand how to best allocate spend.

See Incremental Impact Down to the Ad Level

Use our incrementality-adjusted attribution models to know which campaigns, tactics, and even creatives contribute the most to your goals.

Understand Cross-Channel Impact

Analyze TikTok Ads impact across your entire media mix and understand how different channels contribute to passing customers through your acquisition funnel.

Hear what our partner says

“WorkMagic helped us see the full picture of TikTok Shop Ads, not just its impact on TikTok Shop, but across our entire funnel. The halo effect on Shopify was really impressive and gave us the insights we needed to scale with confidence.”

Gillian Bell, Chief Revenue & Growth Officer at Comfrt

Success Driven by

TikTok Ads

Integration

Case Study: Comfrt x TikTok Ads

Comfrt turned to WorkMagic to validate TikTok’s true impact through geo-based incrementality tests, having been impressed by their ability to run granular, tactic-level tests such as comparing TikTok Shop Ads performance against other tactics.