Powering the Future of Ecommerce Businesses: Introducing WorkMagic and Our $2 Million Seed Round

Oct 24, 2023 | Announcements

It’s no secret that AI’s grasp on modern society is vast. AI today touches virtually all industries and sectors, from conservation to climate technology to fintech to healthcare. With the rapid growth of applications for AI across various industries, my team and I were inspired to create a solution for the backbone of our society: e-commerce small businesses.


Today, we’re thrilled to introduce our new venture – a company dedicated to powering the world’s e-commerce businesses.


Meet WorkMagic.

WorkMagic is a comprehensive, accessible AI-powered maketing platform that gives ecommerce business owners the autonomy and automation they need to grow in today’s highly competitive digital environment. For online small businesses, who on average spend 30% of their annual budgets on marketing costs and can see an up to 4-week timeline for final photography or video to be social media-ready, WorkMagic can help drastically decrease wait time as well as overall costs. The WorkMagic platform provides all the tools needed to conduct a comprehensive marketing campaign, from campaign optimization to social media copy creation to studio-quality image generation, powered by our proprietary generative AI.


We’re thrilled that this seed round of $2 million was led by Sinovation Ventures’ Dr. Kai-Fu Lee, a renowned computer scientist and AI expert, and the former President of Google China. Sinovation’s Executive Director and General Manager Bob Ren will join our board.


WorkMagic AI-powered marketing platform

Your Vision, Our Magic

WorkMagic’s founding began with a question that had been lurking in my mind: How can we leverage the immense power of AI to create an application for small ecommerce businesses? With limited resources, small businesses have to make decisions about where to spend resources, and marketing and creative services are often the first to be put on pause.


I started thinking about how to make these services more accessible to small businesses with often limited resources, and how the current available technologies could be leveraged to help. The introduction and quick success of ChatGPT at the end of 2022 and the introduction of photo-realistic imagery and generation at the beginning of 2023 both set the stage for us to create WorkMagic.


I reached out to a former colleague of mine, Shuting Zhao, to ask if he could generate the background of a photo of a Coke can, and he did it with ease. Then I asked if he could create an image of a model wearing a singular, unique piece of clothing, and again, success. We realized were able to generate real photos while keeping the original item, e.g. that Coke can or the piece of clothing, in 100 percent authenticity. It was only the background that we would alter. I later asked Shuting to become my Co-Founder and CIO.


WorkMagic-generated imagery

Empowering Anyone to Become a Small Business Owner

One of the primary motivations behind starting this company was to empower anyone to become a small business owner. With our easy-to-access marketing platform, anyone who wishes to start an online retail business can use our tool to create social media-ready imagery and compelling content at a fraction of the cost and time of hiring a full-time team member. For small ecommerce businesses, smart allocation of funds is important to ensure longevity and success. With WorkMagic, these business owners have access to a powerful, comprehensive AI image generator and AI copy generator. With these tools on hand at an accessible cost, these small businesses can grow and thrive, and inspire others along the way.


WorkMagic-generated imagery


We plan to use this initial funding round to make additional hires to the team, continue growing our customer base, and building out more features of the platform. Are you an ecommerce business owner who wants to try out WorkMagic? Send us an email at [email protected] and we’ll add you to our current customer list. Check out our website at www.workmagic.io and follow us on LinkedIn for the latest updates.

Onward and upward!

Frank Yang
Co-Founder and CEO