We measure incrementality, build lift-adjusted attribution models, and customize for your eCommerce brand
Every brand needs to understand the actual impact of its marketing spend. WorkMagic helps you configure regional holdout tests, revealing the true lift of each marketing channel. Optimize your ROAS and make cost-effective investment confidently, even without in-house data science expertise.
Monitor your marketing performance with our unique data-driven, incrementality-based attribution models. Our comprehensive cross-channel dashboards provide marketing leaders and operators with complete control over their marketing data and leverage it to refine the strategy.
With all your costs (COGS, shipping costs, and ad expense) synced and calculated, you can now monitor your Net Profit by channel and advertisement. Easily identify your highest and lowest performing ads to enhance profitability and confidently scale your marketing investments.
Measure the impact of cross-channel effects accurately. When you are testing new channels like TikTok videos, spillover analysis helps you recognize the real influence instead of just looking at the conversions on TikTok platform, such as the influence of TikTok campaigns on website organic search.
Optimize your media mix and campaign budgets based on incremental profit on ad spend. You get more beyond a measurement solution but a path to success.
