Marketing science and experiment platform

Seamlessly connect all your tools, channels, stores, and other data sources with WorkMagic

Geo Incrementality Testing

Every brand needs to understand the actual impact of its marketing spend. WorkMagic helps you configure regional holdout tests, revealing the true lift of each marketing channel. Optimize your ROAS and make cost-effective investments confidently, even without in-house data science expertise.

Incrementality-based attribution

Monitor your marketing performance with our unique data-driven, incrementality-based attribution models. Our comprehensive cross-channel dashboards provide marketing leaders and operators with complete control over their marketing data and leverage it to refine the strategy.

Net Profit Analysis

With all your costs (COGS, shipping costs, and ad expense) synced and calculated, you can now monitor your Net Profit by channel and advertisement. Easily identify your highest and lowest performing ads to enhance profitability and confidently scale your marketing investments.

Halo Effect Analysis

When managing multiple sales channels—such as Amazon, Walmart retail stores, and DTC websites—halo effect analysis helps you measure the influence of each marketing channel across these sales channels. For example, campaigns on platforms like TikTok may not only generate direct in-platform conversions but also increase organic search traffic on your website or boost sales on your Amazon store.

MMM & Media Planner

Optimize your media mix and campaign budgets based on incremental profit on ad spend. You get more beyond a measurement solution but a path to success.