Make every decision based on incrementality in real-time

Make every decision based on incrementality in real-time

Incrementality testing combined with data-driven attribution to give marketers the most accurate cross-channel measurement.

Incrementality testing combined with data-driven attribution to give marketers the most accurate cross-channel measurement.

The perfect complement of measurement methodologies

The perfect complement of measurement methodologies

Incrementality tests and attribution models complement each other’s limitations, providing a more accurate and comprehensive view of your media performance.

Incrementality tests and attribution models complement each other’s limitations, providing a more accurate and comprehensive view of your media performance.

Incrementality Tests

Incrementality Tests

Reveal the true impact of your media efforts by measuring causation.

Capture performance across both click and non-click channels.

Attribution Models

Attribution
Models

Unlock granular insights by analyzing user behavior across touchpoints.

Provide real-time measurement and adapts to evolving user journeys, ensuring ongoing accuracy.

How It Works

How It Works

Automated geo-incrementality tests calibrate your custom attribution model

Automated geo-incrementality tests calibrate your custom attribution model

Launch expert designed incrementality tests in minutes

Simply define your success metrics, and we'll handle the rest—from test design to execution. It's all automated, with no need for your data science or engineering support.

Learn the true impact of your channels and tactics

Get test results in as quick as 21 days. Our incrementality testing tools will help you monitor the testing period and manage the balance between speed and precision.

Cross-channel model calibration based on test results

Understand how other channels benefited from your test channel and see how your model is adjusted to reflect each channel's impact.

Measure the Halo effect between your channels and stores

You can now understand how your ads impact multiple sales channels—not just your Shopify store, but also your Amazon store and TikTok shop—helping you optimize your overall strategy for sales growth.

Incrementality test results calibrate your brand's custom attribution model

Your custom attribution model is adjusted for all channels at every level of granularity based on your incrementality test results. Make every decision based on incrementality in real-time

Upgrade your measurement with WorkMagic

Upgrade your measurement with WorkMagic

Upgrade your measurement with WorkMagic

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FAQ

What's the difference between WorkMagic's Data-Driven Attribution and Incrementality-based Attribution?

Data-driven attribution is WorkMagic's starting attribution model for brands. This is the best solution for smaller brands. Incrementality-based attribution is a brand-specific attribution model that is calibrated by a brand's incrementality tests. This is the best solution for brands that have sufficient volume for incrementality tests (~3,000+ orders a month).

What's the difference between WorkMagic's Data-Driven Attribution and Incrementality-based Attribution?

Data-driven attribution is WorkMagic's starting attribution model for brands. This is the best solution for smaller brands. Incrementality-based attribution is a brand-specific attribution model that is calibrated by a brand's incrementality tests. This is the best solution for brands that have sufficient volume for incrementality tests (~3,000+ orders a month).

What's the difference between WorkMagic's Data-Driven Attribution and Incrementality-based Attribution?

Data-driven attribution is WorkMagic's starting attribution model for brands. This is the best solution for smaller brands. Incrementality-based attribution is a brand-specific attribution model that is calibrated by a brand's incrementality tests. This is the best solution for brands that have sufficient volume for incrementality tests (~3,000+ orders a month).

How do I know if I can run incrementality tests?

How do I know if I can run incrementality tests?

How do I know if I can run incrementality tests?

How long do incrementality tests last?

How long do incrementality tests last?

How long do incrementality tests last?

How often should I run incrementality tests?

How often should I run incrementality tests?

How often should I run incrementality tests?

What channels can WorkMagic's incrementality tests measure?

What channels can WorkMagic's incrementality tests measure?

What channels can WorkMagic's incrementality tests measure?

How does this compare to channel's native conversion lift studies?

How does this compare to channel's native conversion lift studies?

How does this compare to channel's native conversion lift studies?