Reveal the true impact of all marketing channels or campaigns through in-market experiments.
Capture performance across both click and non-click channels.
Unlock granular insights by analyzing user behavior across touchpoints.
Provide real-time measurement and adapt to evolving user journeys, ensuring ongoing accuracy.
Automatically launch expertly designed incrementality tests
Simply define your success metrics, and we'll handle the rest—from test design to configuration and calibration. Our fully automated process requires no data science or engineering support from your side, and you'll get results in as quick as 21 days—compared to the 6-8 weeks typically needed for manual testing.
Learn the true impact of your marketing channels and campaigns
Our incrementality testing tools will help you monitor the in-market experiments and analyze results to measure the incremental lift. We provide answers to the key questions like 'If you stopped running Meta ads, how much sales would you lose?'
Measure the Halo Effect of advertising
With WorkMagic, you can measure the impact of upper funnel advertising across all sales channels and marketplaces, including DTC, Amazon, Walmart, brick-and-mortar stores, and more. Get a comprehensive view of your marketing performance to optimize strategies and uncover new opportunities for sales growth.
Understand cross-channel impact
Understand how other channels benefit from your test channel. Answers questions like, 'Does Meta ads drive more people to search for my brand on Google?'
Calibrate your brand's custom attribution model
We calibrate the attribution model with learnings from incrementality tests, providing the most accurate measurement and granularity needed for optimization. Make every decision based on incrementality in real-time.
See what our users are saying
Super excited about WorkMagic, we have not found a tool that can provide us with even semi-accurate attribution by channel, not to mention sharing insight on incrementality and halo-effect. Work Magic ticks all these boxes with a best-in-class margin of error
Kieran Mathew, GM & Partner of Equip Foods