Reveal the true impact of your media efforts by measuring causation.
Capture performance across both click and non-click channels.
Unlock granular insights by analyzing user behavior across touchpoints.
Provide real-time measurement and adapts to evolving user journeys, ensuring ongoing accuracy.
Launch expert designed incrementality tests in minutes
Simply define your success metrics, and we'll handle the rest—from test design to execution. It's all automated, with no need for your data science or engineering support.
Learn the true impact of your channels and tactics
Get test results in as quick as 21 days. Our incrementality testing tools will help you monitor the testing period and manage the balance between speed and precision.
Cross-channel model calibration based on test results
Understand how other channels benefited from your test channel and see how your model is adjusted to reflect each channel's impact.
Measure the Halo effect between your channels and stores
You can now understand how your ads impact multiple sales channels—not just your Shopify store, but also your Amazon store and TikTok shop—helping you optimize your overall strategy for sales growth.
Incrementality test results calibrate your brand's custom attribution model
Your custom attribution model is adjusted for all channels at every level of granularity based on your incrementality test results. Make every decision based on incrementality in real-time
