Measurement built specifically for your brand
Get incrementality adjusted attribution modeling
Scale your profits with WorkMagic
Incremental Attribution
Your own custom attribution model powered by incrementality testing
Magic Dashboards
All your data in one place
Profitability Analysis
Media spend is just the tip of the iceberg
Get insights at every level
Learn about your custom attribution model
Frequently Asked Questions
2
3
How does WorkMagic track my store data to do channel attribution?
We use first-party pixel to track your store data for channel attribution. This ensures we can track every touchpoint across the entire buyer journey without privacy limitations. To install the first-party pixel install the WorkMagic Shopify App.
2
3
What types of channels can be attributed?
All organic channels (email, sms, organic search) and paid Ads (across Google, Meta, tiktok, Pinterest, sna Snapchat)
2
3
What attribution models are provided on WorkMagic?
Currently we support two attribution models:
Magic Attribution
This is a powerful multi-channel attribution model based on industry best practices. This model assigns 100% credit to the last external channel clicked, with lower priority on the organic search channel.
According to industry experience, we know that upper funnel channels such as social and ads are likely to drive Google search results and direct website visits. Also, according to many channel lift tests, organic search channels are expected to take the credit of these upper funnel channels in a traditional last-click attribution model. Therefore, we optimized the last-click model to provide more accurate attribution results.
Last Click Attribution
This widely used attribution model assigns 100% credit to the last external channel clicked, but doesn't consider the influence of upper-funnel channels.
2
3
How does WorkMagic measure the performance of creatives in Creative Insights?
We track the performance of a creative by aggregating the data of the campaigns using this creative. We offer a bunch of metrics to measure the impact of creatives across the entire purchase journey, from social platform engagements to bringing website traffic and driving conversions. This enables you to compare creatives' effectiveness across campaigns and channels from different perspectives.
2
3
What is attribution in ecommerce analytics and why do you need it?
Attribution in ecommerce analytics is the process of identifying and assigning credit to various marketing channels or touchpoints that contribute to a customer's purchase decision. Ecommerce businesses can track the effectiveness of their marketing efforts, optimize their budget allocation, and gain a deeper understanding of their customers. By leveraging data-driven insights, businesses can plan and forecast, optimize channel and content strategies, and improve ROI.
2
3
What is the difference between analytics and attribution?
Analytics focuses on gathering and analyzing data to understand overall website performance, customer behavior, conversion rates, and other key metrics. On the other hand, attribution specifically focuses on determining which marketing channels and touchpoints are responsible for driving sales and revenue.
While analytics provides a broader view of the business performance, attribution offers direct and specific insights into the effectiveness of individual marketing efforts. WorkMagic combines both to give you actionable insights to optimize your budget.
2
3
What can you track with WorkMagic's attribution and analytics feature?
In the new analytics and attribution dashboard, you can see a trendline with orders, page views, net sales, ROAS, and other metrics in a specific period of time for all your connected channels, ads, and email campaigns. Apart from the main dashboard, you will see a detailed breakdown of all the metrics by channel and your top and low-performing campaigns. With these insights, you can optimize your campaigns or get actionable advice directly from Copilot.
2
3
What integrations does WorkMagic have for analytics and attribution?
We currently support Shopify, Facebook Page, Instagram, Meta ads, Google ads, Klaviyo, Shipstation, Shippo. More integrations are coming soon (Pinterest, TikTok ads, Snapchat ads, Omnisend).
2
3
Is WorkMagic attribution and analytics feature available in all the plans?
The WorkMagic attribution and analytics feature is available in the Standard plan, at $99 per month.