Are you tired of analyzing confusing marketing data, and struggling to pinpoint which campaigns truly drive conversions at the end? Do you find yourself overwhelmed by scattered data across various platforms, leaving you clueless about where to invest your marketing budget for maximum impact?
Our ecommerce customers felt the same, so we developed a solution. This is a visually appealing, affordable, and user-friendly analytics and attribution dashboard. One platform that integrates, compares, and analyzes key performance indicators for your business.
Why did we develop our Attribution and Insights feature?
We talked with numerous ecommerce business owners and found out their main pain points are:
- Data overload: Many marketers have their data from different sources, yet struggle to draw concrete conclusions. With no industry-specific benchmarks marketers and ecommerce owners don’t know whether their performance is good or bad when compared to industry standards.
- Attribution confusion: Marketers that analyze last click attribution see that existing platforms overestimating/underestimating the value of certain channels. They don’t know which channels and campaigns contribute most to conversions, eventually leading to inefficient budget allocation.
- Lack of actionable insights: Marketers have noticed that recommendations from advertising platforms typically focus on increasing budgets and trying new approaches without clear guidelines.
- Not revenue-driven: Connecting daily ad spend to overall profitability is difficult, requiring extensive manual work and leading to inconsistent calculations. MTA metrics fail to provide “causality” and offer no effective guidance for future business planning.
- High spending: Hiring a data expert, manually uploading data or building a tracking dashboard could be expensive and time-consuming. When it comes to any analytics platform, your cost goes up quickly even before seeing the results.
WorkMagic's Attribution and Insights feature in a nutshell
With all this in mind, we wanted to make a breakthrough in omnichannel marketing and develop an intuitive, accurate, and affordable platform, so that business owners know where each penny for their ads and campaigns goes.
Our feature provides a centralized dashboard where you can effortlessly track key metrics across all your connected platforms. From Shopify to Google Ads, Instagram to Klaviyo, we’ve got you covered.
Our analytics and attribution feature consists of 2 parts, as the name suggests.
Magic Attribution
Attribution in ecommerce analytics is the process of identifying and assigning credit to various marketing channels or touchpoints that contribute to a customer’s purchase decision.
Ads Analytics
Email Analytics
Conclusion