Attribution and Insights announcement

Mar 14, 2024 | Company News

Are you tired of analyzing confusing marketing data, and struggling to pinpoint which campaigns truly drive conversions at the end? Do you find yourself overwhelmed by scattered data across various platforms, leaving you clueless about where to invest your marketing budget for maximum impact?

Our ecommerce customers felt the same, so we developed a solution. This is a visually appealing, affordable, and user-friendly analytics and attribution dashboard. One platform that integrates, compares, and analyzes key performance indicators for your business.

Keep reading to find out more.

Why did we develop our Attribution and Insights feature?

We talked with numerous ecommerce business owners and found out their main pain points are:

Data overload: Many marketers have their data from different sources, yet struggle to draw concrete conclusions. With no industry-specific benchmarks marketers and ecommerce owners don’t know whether their performance is good or bad when compared to industry standards.
Attribution confusion: Marketers that analyze last click attribution see that existing platforms overestimating/underestimating the value of certain channels. They don’t know which channels and campaigns contribute most to conversions, eventually leading to inefficient budget allocation.
Lack of actionable insights: Marketers have noticed that recommendations from advertising platforms typically focus on increasing budgets and trying new approaches without clear guidelines.
Not revenue-driven: Connecting daily ad spend to overall profitability is difficult, requiring extensive manual work and leading to inconsistent calculations. MTA metrics fail to provide “causality” and offer no effective guidance for future business planning.
High spending: Hiring a data expert, manually uploading data or building a tracking dashboard could be expensive and time-consuming. When it comes to any analytics platform, your cost goes up quickly even before seeing the results.

WorkMagic's Attribution and Insights feature in a nutshell

With all this in mind, we wanted to make a breakthrough in omnichannel marketing and develop an intuitive, accurate, and affordable platform, so that business owners know where each penny for their ads and campaigns goes.

Our feature provides a centralized dashboard where you can effortlessly track key metrics across all your connected platforms. From Shopify to Google Ads, Instagram to Klaviyo, we’ve got you covered.

Our analytics and attribution feature consists of 2 parts, as the name suggests.

Magic Attribution

Attribution in ecommerce analytics is the process of identifying and assigning credit to various marketing channels or touchpoints that contribute to a customer’s purchase decision.

For example, your customer sees your Instagram add (the first touchpoint) in their customer journey. The customer is interested and googles your product.

By searching for the brand on Google and clicking on a search result, it leads her to your website. The customer sees a retargeting ad on Facebook (tomorrow the re-engagement touchpoint), which reminds them to go to your shop and order.

What does Magic attribution do here?

Our advanced attribution model precisely identifies the channels and campaigns driving conversions. With detailed insights into ROAS, CAC, and more, you’ll finally understand which channels/campaigns truly work (not just the last touchpoint)

Ecommerce businesses can track the effectiveness of their marketing efforts, optimize their budget allocation, and gain a deeper understanding of their customers. By leveraging data-driven insights, businesses can plan and forecast, optimize channel and content strategies, and improve ROI.

Ads Analytics

Our ads analytics feature helps you determine the success of your Google and Meta ads in a straightforward dashboard. You can clearly view the ads spend, sales, ROAS, POAS and other important metrics for optimizing your marketing efforts.

Ads analytics also helps you see the bigger picture, but you can also see individual campaign performance for Meta and Google ads.

Email Analytics

If you are using email marketing with Klaviyo (other email providers coming soon) you can measure results such as open rate, CTR and see the list of your top performing emails.

Conclusion

These articles presented a brief overview of the main problem ecommerce business owners have with tracking their campaigns. If you want a detailed overview of specific features, please read this article.

Are you ready to try Analytics and Attribution by yourself? Sign up here.