Updates: Now You Can Measure Your Campaign Success with Attribution and Analytics

Nov 6, 2023 | Announcements

WorkMagic helps you create and schedule marketing campaigns with our marketing automation feature and AI content & copy generator.

But we don’t stop there. Our tool is not just about convenience – it’s about results.

Our latest feature will give you data-driven insights that will help direct your resources toward the most successful campaigns and channels, maximizing your ROI.

Let’s see how the analytics and attribution feature works:

work magic all in one platform

Analytics & Attribution

attribution and analytics feature

Cross-channel insights

 

Analyze channel performance, such as sales, sessions, and orders to determine the success of your campaigns. You will know which campaign converts the most, so you can prioritize and distribute your budget.

 

With Magic Attribution, you get a clearer picture of which channel directly influenced sales. Unlike older models that spread credit across multiple touchpoints with last-click bias, our tool pinpoints the most influential channels. We continuously deliver accurate results by running regular lift tests and adjusting the model automatically, ensuring a better budget allocation.

 

To get channel and data insights, you need to connect your Facebook and Instagram (TikTok and Pinterest coming soon) in the Marketing Automation feature.

 

workmagic analytics dashboard

Creative insights

See the impressions, clicks, and conversion rates and way more insights for your creatives. Choose the best one that resonates with your target audience and business objectives.

 

workmagic creative insights

Pixel settings

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With Magic Attribution, you get a clearer picture of which channel directly influenced sales. Unlike older models that spread credit across multiple touchpoints with last-click bias, our tool pinpoints the most influential channels. We continuously deliver accurate results by running regular lift tests and adjusting the model automatically, ensuring a better budget allocation.

 

how to connect pixel for workmagic
To connect, you need to follow the instructions on the Pixel page:

 

step one how to connect pixel to workmagic
1. From your Shopify admin, go to settings > Customer events
2.Click on ” Add custom pixel”

 

step two how to connect pixel to workmagic
3. Add a name for your pixel

 

step three how to connect pixel to workmagic
4. Copy the code from the “Pixel info page”, and paste to the “Code section” below:

 

step four how to connect pixel to workmagic
5.  Save and Connect your pixel.

 

step five how to connect pixel to workmagic
Please contact us via email to support@workmagic.io if you need further assistance.

 

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