WorkMagic helps you create and schedule marketing campaigns with our marketing automation feature and AI content & copy generator.
But we don’t stop there. Our tool is not just about convenience – it’s about results.
Our latest feature will give you data-driven insights that will help direct your resources toward the most successful campaigns and channels, maximizing your ROI.
Let’s see how the analytics and attribution feature works:
Analytics & Attribution
Cross-channel insights
Analyze channel performance, such as sales, sessions, and orders to determine the success of your campaigns. You will know which campaign converts the most, so you can prioritize and distribute your budget.
With Magic Attribution, you get a clearer picture of which channel directly influenced sales. Unlike older models that spread credit across multiple touchpoints with last-click bias, our tool pinpoints the most influential channels. We continuously deliver accurate results by running regular lift tests and adjusting the model automatically, ensuring a better budget allocation.
To get channel and data insights, you need to connect your Facebook and Instagram (TikTok and Pinterest coming soon) in the Marketing Automation feature.
Creative insights
See the impressions, clicks, and conversion rates and way more insights for your creatives. Choose the best one that resonates with your target audience and business objectives.
Pixel settings
Your content goes here. Edit or remove this text inline or in the module Content settings. You can also style every aspect of this content in the module Design settings and even apply custom CSS to this text in the module Advanced settings.
With Magic Attribution, you get a clearer picture of which channel directly influenced sales. Unlike older models that spread credit across multiple touchpoints with last-click bias, our tool pinpoints the most influential channels. We continuously deliver accurate results by running regular lift tests and adjusting the model automatically, ensuring a better budget allocation.
To connect, you need to follow the instructions on the Pixel page:
1. From your Shopify admin, go to settings > Customer events
2.Click on ” Add custom pixel”
3. Add a name for your pixel
4. Copy the code from the “Pixel info page”, and paste to the “Code section” below:
5. Save and Connect your pixel.
Please contact us via email to [email protected] if you need further assistance.