How to effectively manage your social media channels for your e-commerce business

Nov 6, 2023 | How to

How to grow your ecommerce business in the digital era? Implement a social media strategy for ecommerce and watch your numbers grow.


However, you can’t see effective results for your ecommerce store if you post sporadic posts and random images. You need a well-thought-out plan, professional product images and a social media calendar to stay organized.


A social media calendar with numerous campaigns doesn’t have to take much of your time. You can set and automate everything beforehand. Avery Radiance saved +25 hours of team time and +$10K by using modern technology.


Let’s find out how you can achieve even better results and effectively manage your social media channels for your e-commerce business.


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Define your content goals based on your target audience

Since the primary goal is to increase sales, you need to tailor your social media strategies for this objective and for your target audience.

  • Focus on showcasing your products in a visually appealing and professional manner. Use high-quality images and videos, along with compelling product descriptions.
  • Run targeted ad campaigns, especially on platforms like Facebook and Instagram, to reach potential customers who are more likely to convert.
  • Highlight promotions, discounts, and limited-time offers through your social media channels to create a sense of urgency among your audience.
  • Share user-generated content (customer reviews, testimonials, and photos of satisfied customers) to build trust and social proof.


Choose your social media platform

The most popular social media platforms for ecommerce businesses are Facebook, Instagram, TikTok and Pinterest.

Facebook is a versatile platform with a broad user base, making it suitable for most e-commerce businesses. It offers various ad formats, including dynamic ads for e-commerce, which can help you showcase your products to a large audience.

Use Facebook to create a business page, post regular updates, and utilize Facebook Shops to set up a storefront on the platform. Consider running paid ads to reach a highly targeted audience.

Instagram is a visual platform perfect for e-commerce businesses that rely on aesthetics to sell products, like retail or beauty brands.

The platform’s shopping features, such as shoppable posts and the Instagram Shop, make it particularly valuable for showcasing products.For Instagram, you need to create a visually appealing feed, post high-quality images of your products, and use popular e-commerce hashtags.


TikTok is a rising star in the social media world, and it’s excellent for e-commerce businesses that can create short, engaging, and visually appealing videos.While Pinterest is ideal for businesses with visually appealing and lifestyle-oriented products.


It’s a platform where users actively seek inspiration and ideas, making it valuable for e-commerce.


Create campaigns in 6 steps

how to create social media campaigns with workmagic in six steps
Now you can have all your marketing campaigns ready in one place:


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Take a look at the 5 best AI tools for your e-commerce business blog post, and automate your content process.

Try WorkMagic for free and share your feedback with us.

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Check our Marketing Analytics and Attribution feature. Want an AI internal marketing assistant to help you generate ideas and create campaigns? Our Marketing Copilot is here

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