X Ads
CATEGORY
Ads
X Ads puts your brand's posts in front of people on X while they follow the news, sport, culture and conversations they care about.
When you connect X Ads, WorkMagic brings your X campaigns into the same dashboard as the rest of your ad platforms. You see spend, impressions, clicks, and the purchases and purchase value X reports, day by day, for every campaign, ad group and ad. Your X numbers sit right next to Meta, Google, TikTok and the rest of your media mix, so your team can compare channels in one place. Add WorkMagic tracking to your X ad links, and you also get attributed orders and sales for X from WorkMagic's own attribution, down to each ad.
Benefits of integrating WorkMagic
Why you should connect
X Ads
with WorkMagic
Connecting X Ads to WorkMagic puts your X campaigns in the same place as the rest of your marketing data, so your whole team reads from one set of numbers. Connect once and bring in the X ad accounts you manage, all together. Add X Ads to your data scope so it counts in your WorkMagic reports, alongside your other paid platforms.
Unified Ad Operations
Add X Ads to WorkMagic and compare it with the rest of your media mix in the Ads channel dashboard.
Insight into Halo Effect
See X Ads' effect across all of your sales channels, not just your DTC site.