What Makes WorkMagic Different

What Makes WorkMagic Different

Stay ahead in data-driven marketing with WorkMagic. Get the latest measurement insights, trending DTC topics, and expert opinions to turn data into growth. Sign up below to receive our newsletter and other exclusive updates!

Stay ahead in data-driven marketing with WorkMagic. Get the latest measurement insights, trending DTC topics, and expert opinions to turn data into growth. Sign up below to receive our newsletter and other exclusive updates!

WorkMagic vs. Triple Whale

WorkMagic delivers full-funnel, cross-channel measurement — including offline impact — while Triple Whale primarily focuses on Shopify-centric attribution and platform-reported performance.

WorkMagic delivers full-funnel, cross-channel measurement — including offline impact — while Triple Whale primarily focuses on Shopify-centric attribution and platform-reported performance.

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Feature
WorkMagic
Triple Whale
Geo-incrementality testing

Yes

Currently in beta

Incrementality-calibrated attribution

Yes

Currently in beta

Media Mix Modeling (MMM)

Yes

Correlative MMM is available, incrementality-calibrated MMM is in beta

Native Triangulated approach

Purpose-built to be calibrated by incrementality from day 1

Bolting on incrementality and MMM onto a native MTA product

Halo effect measurement

Measures advertising impact for Amazon, TikTok Shop, Walmart, and online/offline retailers

Can only track correlative effects on TikTok Shop and Amazon

Offline & retail channel measurement

DTC & ecommerce focus

Currently in beta

Budget optimization recommendations

Incrementality-calibrated and proven to land within 10% of actual performance

Correlative MMM only, incrementality-calibrated MMM in beta

Diminishing returns curves

Yes

Currently in beta

WorkMagic vs. Northbeam

Northbeam is only beginning to build out incrementality testing and halo measurement so its capabilities are limited and their lift testing is unproven. For brands that need to know how their channels are driving sales, WorkMagic is the proven and safer solution.

Northbeam is only beginning to build out incrementality testing and halo measurement so its capabilities are limited and their lift testing is unproven. For brands that need to know how their channels are driving sales, WorkMagic is the proven and safer solution.

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Feature
WorkMagic
Northbeam
Geo-incrementality testing

Yes

Currently in beta

Incrementality-calibrated attribution

Yes

Currently in beta

Media Mix Modeling (MMM)

Yes

Correlative MMM is available, incrementality-calibrated MMM is in beta

Native Triangulated approach

Purpose-built to be calibrated by incrementality from day 1

Bolting on incrementality and MMM onto a native MTA product

Halo effect measurement

Measures advertising impact for Amazon, TikTok Shop, Walmart, and online/offline retailers

Can only track retail media to retail sales

Offline & retail channel measurement

DTC & ecommerce focus

No reported capability

Budget optimization recommendations

Incrementality-calibrated and proven to land within 10% of actual performance

Correlative MMM only, incrementality-calibrated MMM in beta

Diminishing returns curves

Yes

Only offers channel-level saturation analysis

WorkMagic vs. Rockerbox

Rockerbox also leans into the same concepts as Triangulated Measurement, but is mostly a managed service that doesn't provide much transparency into their overall methodology or process.

Rockerbox also leans into the same concepts as Triangulated Measurement, but is mostly a managed service that doesn't provide much transparency into their overall methodology or process.

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Feature
WorkMagic
Rockerbox
Incrementality testing

Available as a managed service and as a self-serve product

Fully managed - no self-serve option available, which can impact delivery

Budget optimization recommendations

Yes

Currently in beta

Net profit and P&L analysis

Ingests COGS data to calculate ad profitability


None available

Attribution transparency

Grounded in experimentation - results align closely with lift tests

Limited visibility into assigning attribution credit

Independent product roadmap

Fully independent

Acquired by DoubleVerify in 2025 with limited product development since

WorkMagic vs. Measured

As one of the first pioneers of incrementality, Measured is very good at delivering tests and providing recommendations. But their lack of attribution and creative-level insights leaves gaps in how to execute those recommendations.

As one of the first pioneers of incrementality, Measured is very good at delivering tests and providing recommendations. But their lack of attribution and creative-level insights leaves gaps in how to execute those recommendations.

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Feature
WorkMagic
Measured
Triangulated Measurement

Incrementality testing that calibrates MMM and attribution models

Incrementality testing that calibrates MMM and platform-reported numbers

Attribution

Omnichannel attribution, calibrated by lift test

No native attribution model

Native Omnichannel Measurement

Halo effect calculation built directly into measurement model

Awkwardly stitched together using disparate sources of data

Lift Testing Success Rate

98% of tests result in stat sig lift

70% of tests result in stat sig lift

Time To Value

Actionable insights and budget recommendations within the first 35 days

Onboarding + lift testing + first insight can take up to two months

Creative Insights

Understand incremental impact of creatives

No creative-level measurement

Custom Dashboard

Customized dashboards with AI-powered summaries

One-size-fits-all dashboard

WorkMagic vs. Haus

Haus empowers marketers to run lift tests of all shapes and sizes, where they need development is actioning off of those insights and turning them into impactful decisioning.

Haus empowers marketers to run lift tests of all shapes and sizes, where they need development is actioning off of those insights and turning them into impactful decisioning.

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Feature
WorkMagic
Haus
Incrementality-calibrated attribution

Native attribution model calibrated by lift testing results

No native attribution model, goes off of platform-reported attribution

Lift Testing Success Rate

98% of tests result in stat sig lift

70% of tests result in stat sig lift

Net profit and P&L analysis

Ingests COGS data to calculate ad profitability

None available

Time To Value

Actionable insights and budget recommendations within the first 35 days

Onboarding + lift testing + first insight can take up to two months

Creative Insights

Understand incremental impact all the way down to the ad level

No creative-level measurement

WorkMagic vs. Fospha

Traditional MMMs can be useful to a lot of marketing teams, but unless they consider incrementality as part of their models, their measurement can only infer what your marketing is doing.

Traditional MMMs can be useful to a lot of marketing teams, but unless they consider incrementality as part of their models, their measurement can only infer what your marketing is doing.

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Feature
WorkMagic
Fospha
Geo-incrementality testing

Self-serve geo holdout testing that establishes causality

Currently in beta

Incrementality-calibrated media mix modeling (MMM)

Yes

Incrementality calibration currently in beta

Incrementality-calibrated multi-touch attribution

Calibrates native attribution model that also considers clickstream data

No native MTA model, models attribution through impression-weighted MMM

Budget optimization recommendations

MMM projections are causally grounded in proven impact

Without incrementality calibration, all recommendations are correlative estimates

Diminishing returns analysis

Can pinpoint when spend levels go over peak efficiency and signal reallocation to more marginal channels

Without incrementality, diminishing returns don't reflect actual results

Net profit and P&L analysis

Ingests COGS data to calculate ad profitability

Not available