WorkMagic vs. Rockerbox

Measure true incremental impact across TikTok, Amazon, DTC, and retail

Looking for a Rockerbox alternative?

Incrementality testing is becoming table stakes. The true difference between platforms isn't "do you run lift tests?", it's "how can you make them useful?"At WorkMagic, we don't just run lift tests, we have the best-in-class lift testing platform that illuminates how brands can drive significant scale through

Consistent insight: 98% of our tests are successful in measuring lift

Smarter strategy: Our MMM can model budget outcomes within 10% of actual performance

Financial alignment: Our MTA models move very tightly with financial outcomes and KPIs

Billions in ad spend managed

Over 400 million in ad spend savings

Trusted by the world's leading omnichannel brands

Trusted by brands

Compare WorkMagic vs. Rockerbox

Feature	WorkMagic	Rockerbox
Incrementality testing	Available as a managed service and as a self-serve product	Fully managed - no self-serve option available, which can impact delivery
Budget optimization recommendations	Yes	Currently in beta
Net profit and P&L analysis	Ingests COGS data to calculate ad profitability	None available
Attribution transparency	Grounded in experimentation - results align closely with lift tests	Limited visibility into assigning attribution credit
Independent product roadmap	Fully independent	Acquired by DoubleVerify in 2025 with limited product development since

Why brands switch from Rockerbox to WorkMagic

Higher data fidelity

WorkMagic is built from the ground up to understand the incremental impact of your campaigns. Clients come to us because we know how to cut through all the noise and scientifically prove the parts of your marketing that are truly performing.

Time-to-value

A lot of platforms are dedicated to giving you reporting without recommendation. Triangulated Measurement is built to action off of incrementality and show you where to put your next dollar to achieve your best case scenarios.

A partner, not just a vendor

Measurement isn't always as easy as reading and reacting off of a ROAS number. It can get messy, and it requires experts to help understand what the readouts are really saying. We're committed to sharing our expertise with you every step of the way.