Neuro Validated CTV Advertising as a Cross-Platform Growth Driver with 3× iROAS and 63% Halo

How Nordic Naturals Discovered a 1.94× Incremental ROAS from an Awareness-focused TikTok Strategy

How Semaine Health Uncovered an 87% Halo Effect from Pinterest with A 3-Cell Lift Test

Beyond Brick-and-Mortar: How Physical Retail Drove a 29% Lift in Online Sales for Branch

How Doubling Snapchat Spend Unlocked 12% Higher ROAS for Comfrt

Recalibrating Meta Measurement for Peak Performance: How Incrementality-Calibrated MMM Prepared Lifepro for BFCM

Incrementality: The Measurement Methodology Uniting Finance and Growth at David Protein

How Comfrt Found 68% of TikTok Shop Ads Impact Came from the Halo Effect on Shopify

How Jordan Craig’s Profit- and Customer-First Playbook Drove a 65% POAS Lift on Google Shopping

Immi’s Recipe for Growth: How Axon by AppLovin Became the Secret Ingredient to 4.2x Revenue Growth

How Salt & Stone Discovered 67% of YouTube’s Impact Was Its Halo Effect on Amazon

The Truth About CTV Ads: WorkMagic Cemented CTV as a Top Performer for Branch Furniture

How Incrementality Testing Helps True Classic Evaluate and Scale New Ad Channels like Axon

The Secret Behind Graza’s 20% Boost in Marketing Efficiency

Uncovering the Halo Effect of a Full-funnel TikTok Strategy through Geo Incrementality Testing

Are Your Holiday Ad Dollars Really Driving Incrementality? Branch Measured It with 3-Cell Lift Tests and Achieved 18% MER Increase

How True Classic Achieved ROAS Breakthroughs on TikTok with WorkMagic's Insights into Incrementality, Halo Effect, and MMM

How Measuring TikTok’s Halo Effect Across Retail & Amazon Drove 64% Higher Sales

A D2C Footwear Brand Boosted Net Profit by 37% with Meta Ads Using Incrementality Testing

Measure the impact of YouTube ads across Shopify and Amazon

How Leading Personal Care Brand Validated a 7× iROAS and a 95% Halo Effect from Universal Ads

WorkMagic helped SimplyInked achieve 58% sales growth and reduce CAC by 26%

King Smith boosted ROAS by 23% with WorkMagic's Data-Driven Attribution Model

How Branch increased revenue from Meta ads by 113% with incrementality-based attribution