Webinars and Videos

Webinar: Beyond Last-Click: Uncovering Snapchat's Hidden Demand

Webinar: The Modern CTV Playbook: When TV Actually Drives Incremental Growth with Universal Ads & WorkMagic

Webinar: From Inspiration to Purchase: Measuring Pinterest's Role Across the Customer Journey with AS Beauty & Pinterest

Webinar: Measuring the Halo Effect of TikTok Ads and GMV Max with TikTok

Webinar: What CEOs, CFOs, and Boards Actually Want Marketing to Measure with Mars & UpCounting

Webinar: How Brand Operators Use Incrementality Tests to Make Better Decisions — Mars & Adquadrant

Webinar: From DTC to Omnichannel (Retail/Marketplace) with Graza & Arrae

Webinar: The State of Omnichannel Growth: Insights from 200+ Incrementality Tests

Webinar: Aligning Cross-Functional Teams to Action Off of Incrementality Tests

Grow NY: The Holy Trinity of Measurement with WorkMagic, Jordan Craig, and Branch Furniture

How WorkMagic Enables Growth Through Triangulated Measurement

Comfrt x WorkMagic: Using Incrementality to Understand Halo Effects and Achieve Financial Outcomes

Jordan Craig x WorkMagic: Incrementality as a Benchmark for Profitable Ads

Aviator Nation x WorkMagic: Validating Upper Funnel Channels & Creative Concepts with Incrementality

Branch x WorkMagic: Using Lift Tests to Measure Impact of Launching Brick and Mortar Stores

Amberjack x WorkMagic: Understanding True Growth Drivers with Incrementality

Webinar: Translating CFO Goals into Marketing KPIs and Choosing Your North Star

Webinar: How To Measure Every Channel