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Grow NY: The Holy Trinity of Measurement with WorkMagic, Jordan Craig, and Branch Furniture

Grow NY: The Holy Trinity of Measurement with WorkMagic, Jordan Craig, and Branch Furniture

Grow NY: The Holy Trinity of Measurement with WorkMagic, Jordan Craig, and Branch Furniture

What you'll learn in this video

How Traingulated Measurement works by establishing causality with incrementality testing and making it actionable through MMM and attribution

How Branch uses Triangulated Measurement to understand the best ways to allocate their budgets for maximum effect

How Jordan Craig uses Triangulated Measurement to dial in on profitable campaigns to maintain strong P&L

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