iCAPI — Now in Beta
WorkMagic iCAPI sends ad platforms the only signals that matter — ones that prove your ads actually drove the conversion. Not just correlated with it.
Why iCAPI
More signals aren't the answer. Better signals are.
Incrementality grounds our MMM in causality while attribution signals enhance the model's understanding of customer engagement and conversion. The result is the most powerful MMM model in the market (and it won't take months to spin up)
Signals your platforms can actually learn from.
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Lift-test calibrated — only incremental converters are signaled
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Cross-channel deduplication — one credit, correctly assigned
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Platforms optimize toward customers your ads actually move
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Performance compounds over time as targeting improves
More data. Same blind spots.
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Sends all conversion events — including non-incremental buyers who never needed the nudge
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No way to separate ad-driven from coincidental conversions
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Platforms self-attribute across channels, inflating ROAS
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Budget shifts toward customers you didn't need to pay to acquire
What to expect
iCAPI doesn't just clean up your reporting.
It systematically improves how your ad platforms spend — and the gains compound the longer it runs.
1
Signal enrichment takes effect immediately
WorkMagic sends richer, server-side conversion data with complete customer identifiers. On Meta, EMQ scores rise within days — meaning more of your budget reaches the right audience, not just anyone nearby.
2
Cross-channel deduplication cleans your conversion signals
Cross-channel deduplication removes the inflated self-reported ROAS each platform gives itself. Your numbers now reflect reality. Budget decisions get sharper. Waste disappears.
3
Incrementality informs ad algorithms
Incrementality-calibrated signals teach your ad partners to find customers your ads actually convert, not just people who look like buyers. The effect compounds: better targeting → better results → lower CAC.
4
First-party data advantage locks in.
Signal loss is not reversing. Brands with server-side infrastructure built on incrementality will have a structural edge as cookies continue to erode. Your iCAPI setup is built to outlast the privacy transition.
5
Signal enrichment takes effect immediately
WorkMagic sends richer, server-side conversion data with complete customer identifiers. On Meta, EMQ scores rise within days — meaning more of your budget reaches the right audience, not just anyone nearby.
Setup
Connect once. We handle the rest.
No engineering team. No maintenance. Just connect your ad accounts and iCAPI runs automatically in the background.
