Influencer incrementality: how to measure creator campaigns
Learn how to measure influencer incrementality for every creator campaign: attribution for codes, geo lift tests for paid ads and MMM for organic posts.
Do ChatGPT ads work? What Q3 2026 data from DTC brands shows
Do ChatGPT ads work? Q3 2026 DTC data shows they drive 83% more orders than last click credits, and a lift test found a 34.5% Amazon sales halo.
How WorkMagic's Conversion API enriches your signals and improves ad performance
A browser pixel reports about 60% of your web orders on average. Here is how WorkMagic sends the rest server-side, attaches full buyer identity to every event, and what that does to your event match quality.
MMM examples: What DTC brands actually get out of it
See how DTC brands use marketing mix modeling to find true channel incrementality, optimize budgets and stop overstating attribution. Real examples.
How to choose an MMM vendor: 12 questions to ask
These 12 questions reveal which MMM platforms are calibrated by incrementality testing, and which are regression models dressed up as something smarter.
Causal MMM: How It Differs from Regression MMM
Causal MMM uses incrementality test results to predict revenue lift against ground truth. Regression MMM relies on statistical correlation.
MMM definitions and concepts
Marketing Mix Modeling breaks down which channels drive sales & where spending is wasted. Learn core concepts & formulas every growth team needs to know.
What is incrementality-calibrated MMM? Why accuracy matters now
MMM relies on assumptions instead of ground truth. Incrementality-calibrated MMM uses lift test results to build accurate, predictive marketing models.
Media mix modeling vs. marketing mix modeling: Understanding the difference
Media mix models optimize paid media spend. Marketing mix models include pricing, promotions and product. Here's when each approach works for DTC brands.
Marketing Mix Modeling for DTC: methodology, setup, and results
MMM breaks down which channels actually drive incremental revenue. Here's how DTC brands set it up, why calibration matters, & what the results look like.
How to actually use AI for marketing analysis: a practical guide for marketers
A quick guide on how to leverage AI to improve your day-to-day workflows as a growth operator in an even faster moving space.
WorkMagic + ChatGPT Ads: Measurement That Keeps Up With Where Your Customers Are
WorkMagic is now connected with ChatGPT Ads for advertisers to track and improve the performance of their AI-driven discovery.