WorkMagic Insights
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Insights
The Top Measurement Solutions for E-commerce Brands
Learn how different measurement solutions compare to help determine what's best for your business.
Oct 3, 2024
Insights
All You Need to Know about Data-Driven Attribution
Data-driven attribution is an advanced type of MTA model that uses your conversion data to calculate contribution.
Sep 6, 2024
Insights
What Is Incrementality-Based Attribution?
WorkMagic's incrementality-based attribution combines incrementality testing with data-driven multi-touch attribution
Aug 16, 2024
Insights
A Simple Complete Guide to Incrementality
Measuring incrementality with Geo Incrementality Tests is the best way to to know the true impact of your media.
