WorkMagic vs. Measured
by
Brian Plant
In a world where every marketing dollar is under scrutiny, incrementality testing has gone from a "nice-to-have" to a "must-have." But testing alone isn’t enough. You need comprehensive incrementality-based measurement and insights that unlock speed, clarity, and action.
If you're evaluating tools to guide your media decisions, here's how Measured and WorkMagic compare, and why teams looking for faster, more actionable insight are turning to WorkMagic.
Quick Overview
Measured is a measurement platform focused on incrementality testing and budget planning, mainly for large enterprise brands.
WorkMagic is a full-stack measurement platform that delivers automated testing, attribution, media mix modeling, creative analytics, and rapid time-to-value—designed for modern ecommerce marketing teams.
WorkMagic vs. Measured: Side-by-Side
Why WorkMagic Wins
Seamless Onboarding and Automated Testing
Your time is better spent acting on insights, not manual setup. WorkMagic gets you up and running quickly with streamlined onboarding, automated test setup, and fast, cross-channel results. Launch your first test in a week and optimize with real insights one month after onboarding.
Granular, Incrementality-Based Attribution
WorkMagic leverages incrementality test results to refine a brand-specific attribution model, so the brand can optimize performance at the campaign and ad level for better decision-making. We also collect every user visit signal to build the complete path to conversion. Each touchpoint is scored for its contribution to orders, and the score is continually calibrated with incrementality test results for greater accuracy over time.
DTC Focused with Shopify Integration
WorkMagic is built specifically for ecommerce brands, offering a no-code platform that integrates with Shopify, Amazon, key media channels, and your broader data stack. With all your data unified and incrementality built in, WorkMagic enables detailed profit analysis across channels, campaigns, and products. In addition, we can measure the halo effect of your advertising on channels like Amazon and retail, giving you a comprehensive view of your marketing's actual impact.
Audience, Product, and Creative Insights
WorkMagic gives you clear insight into the audiences, products, and creative elements that are truly driving performance. This allows you to optimize beyond individual ads and shape a more effective, full-funnel marketing strategy. Because every insight is rooted in incrementality-based measurement, you can be confident you're acting on what genuinely drives results.
Better Value
WorkMagic replaces multiple tools with one comprehensive, reliable platform for incrementality testing, attribution, MMM, and creative insights, making it easier to measure and act in one place. Our product team ships fast, with one of the industry’s quickest innovation cycles, and our customer success team provides reliable, hands-on support from day one. With value-based, fair pricing, WorkMagic makes advanced incrementality testing accessible to brands of all sizes. You don’t need an enterprise budget to measure and take action based on incrementality.
Final Verdict: For Teams Seeking Speed, Insight, and Scale—WorkMagic Delivers
If you’re looking for a platform that gives you comprehensive measurement and helps you move faster, WorkMagic was built with you in mind.
From the very start, WorkMagic empowers you to:
Optimize at every level with incrementality-adjusted attribution
Allocate budget more intelligently with incrementality-calibrated MMM
With WorkMagic, you don’t just measure performance, you unlock the insights to improve it, faster and more confidently than ever before.
Book a demo to see how WorkMagic turns incrementality into real business outcomes.