April Product Newsletter: Lift Testing Support in Australia and France (and much more)

Hello! We're always hard at work to expand our feature set and make it easier to run your marketing operations through WorkMagic. This month, we're happy to announce a whole suite of improvements, especially when it comes to our lift testing.

Automatic Launch-to-Measure (LTM) Test Setup

LTM lift tests now support automatic setup on WorkMagic for all platforms that support PTM automatic setup: Meta, Google (excl. video and demand gen campaigns), Snapchat, TikTok, and Pinterest. WorkMagic configures geo targeting in the ad platform at test start and reverts it automatically at completion — no more manual geo targeting steps for LTM tests!

Automatic Setup for Pinterest and Axon Tests

We've continued to develop our integrations with Pinterest and Axon, which now allows you to automate holdout and test set up with Pinterest tests. Combined with our Launch-to-Measure automation, it's a great time to test out Pinterest and Axon if you haven't already!

Lift Testing Support in Australia and France

We've now added lift test support for Australia (AU) and France (FR), which uses postal codes to determine the geo pairs. Right now, you can test Meta, Google, and Snapchat in these countries to understand the incremental impact of your ads there.

Roku Tests Now Available As a Self-Serve Test

We're excited to partner with Roku to help you test the incrementality of their CTV ads. Now you can set up your own Roku tests from our portal directly, which is going to come in handy if you've been thinking about expanding your CTV strategy this year.

Adding More Metrics to Our Lift Test Results

The lift test results page now supports a richer set of metrics via the renamed "Metric display settings" panel: metrics like incremental contribution, incremental sales, incremental new customer sales, and incremental new customer ROAS are now selectable on top of existing defaults.

New reporting tab is added to show combined metrics, and default metric selection will follow the primary metric set for the test.

Period-over-Period Analysis on Dashboards

All main dashboards now support time-period comparison from the time selector: Overview, Attribution (channel + ads), Customer Insights, and Creative Insights. Options include previous period, exact dates, or custom window. These comparisons can be saved in Saved Views and will be exported with data downloading.

Other Miscellaneous Improvements

We've rolled a ton of quality-of-life improvements, including:

• Supporting more naming conventions to capture campaign attributes and improve data grouping

• Improved our Custom Dashboard by streamlining the relationship between model selection and AI-generated summaries

• Configuring how we distinguish Shopify subscription orders

• Added new "Tested" tags at the tactic level in our reporting to confirm which tactics are calibrated by lift tests

• Tracking support for TikTok Smart+ campaign types

• Adding UTM & Discount Codes bulk upload support via Google Sheet - which is great to accelerate tracking of affiliate and influencer campaigns

• Extending custom metric support for imported ad platform data (up to 10 metrics supported)

On The Horizon

Stay tuned, we're currently working on:

• Accelerated multi-cell lift testing

• Support for MNTN, Rokt, and Podscribe on the WorkMagic platform

• Improved LTV Analysis, including campaign-level LTV

• CAPI Integrations to enhance ad platform performance with WorkMagic data

Thanks for stopping by! If you have any questions about our latest updates, or if you want to talk deeper about your current measurement set up, reach out to our team!