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Book us today for a strategy consult!
Diagnose the gaps between marketing and financial reporting
Understand potential halo effects on sales channels you can't track
Highlight areas you may be overspending (or underspending)
Get a bespoke lift tests roadmap that resolves your blind spots and improves overall marketing efficiency
Leading brands trust WorkMagic:
Brands on average see a 30% improvement in ROAS with our recs
We deliver lift tests faster than anyone, with a 98% success rate in measuring lift
Our MMM projections consistently land within 10% of actual results
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Trusted by brands
Success stories
Brands leveraging WorkMagic's iMMM framework have seen drastic improvement in their main business KPIs.
Explore case studies
Success stories
Brands leveraging WorkMagic's iMMM framework have seen drastic improvement in their main business KPIs.
Explore case studies
Success stories
Brands leveraging WorkMagic's iMMM framework have seen drastic improvement in their main business KPIs.
Explore case studies
Establish truth, then use it to power measurement
Establish truth, then use it to power measurement
Triangulated Measurement works by using the incremental insights of lift tests to calibrate MMMs for strategic decisioning and MTA for tactical execution
Triangulated Measurement works by using the incremental insights of lift tests to calibrate MMMs for strategic decisioning and MTA for tactical execution
Best-in-Class Incrementality Measurement
Run automated incrementality tests that prove lift faster and more reliably than any other platform in the market. 98% of our tests successfully measure lift compared to the industry average of 70%.
Omnichannel Causal Attribution
Omnichannel Causal Attribution
Incrementality tests calibrate our Omnichannel Causal Attribution model, which captures how any aspect of your marketing mix - from the channel level to the creative level - impacts all of your sales channels.
Causal Media Mix Modeling
Our real time media mix modeling is calibrated with both historical data and incrementality test results, generating projections that land within 10% of actual performance.
See what our users are saying
5.0 on Shopify
Sib Mahapatra, Co-founder of Branch Furniture
WorkMagic has been an incredible partner in helping to understand the incrementality of our marketing campaigns at a fundamental level. The insights gained from our Meta incrementality test have been a game-changer for our marketing approach.
John Peters, Director of Amberjack
WorkMagic is the first player I've seen pair an attribution model that's customized to a brand with incrementality testing. It has helped us significantly improve our confidence in attribution.
Kieran Mathew, CEO of Equip Foods
Super excited about WorkMagic, we have not found a tool that can provide us with even semi-accurate attribution by channel, not to mention sharing insight on incrementality and halo-effect. Work Magic ticks all these boxes with a best-in-class margin of error.
Bryan Cano, Head of Marketing of True Classic
By running a test with WorkMagic, we not only uncovered TikTok’s incremental impact on our DTC site but also revealed its halo effect on Amazon. This discovery fundamentally shifts how we view TikTok—as a scalable, high-impact channel.
Rob Varon, Director of Marketing, Jordan Craig
Jordan Craig chose to sign on with WorkMagic because their team knows how to measure both attribution and incrementality. When profit is your North Star, it’s essential to avoid wasting money on ineffective channels. WorkMagic enables us to make the best decisions for our profitable growth.
Alex Edelstein, VP of Marketing, Graza
WorkMagic has allowed us to validate assumptions about our marketing mix and get better visibility into the true incrementality of campaigns and tactics. The team has been extremely hands on and supportive in not only launching incrementality tests but also interpreting the key takeaways.
Gillian Bell, Chief Revenue & Growth Officer, Comfrt
WorkMagic helped us see the full picture of TikTok Shop Ads, not just its impact on TikTok Shop, but across our entire funnel. The halo effect on Shopify was really impressive and gave us the insights we needed to scale with confidence.
Gavin McManus, Growth Manager, David Protein
Without WorkMagic’s incrementality insights and adjusted metrics, CAC was always an estimate that required constant validation, especially since we couldn’t see the full impact of advertising beyond our site. For a brand like ours, having objective, reliable inputs makes a meaningful difference for both our growth and finance teams.
Sib Mahapatra, Co-founder of Branch Furniture
WorkMagic has been an incredible partner in helping to understand the incrementality of our marketing campaigns at a fundamental level. The insights gained from our Meta incrementality test have been a game-changer for our marketing approach.
John Peters, Director of Amberjack
WorkMagic is the first player I've seen pair an attribution model that's customized to a brand with incrementality testing. It has helped us significantly improve our confidence in attribution.
Kieran Mathew, CEO of Equip Foods
Super excited about WorkMagic, we have not found a tool that can provide us with even semi-accurate attribution by channel, not to mention sharing insight on incrementality and halo-effect. Work Magic ticks all these boxes with a best-in-class margin of error.
Bryan Cano, Head of Marketing of True Classic
By running a test with WorkMagic, we not only uncovered TikTok’s incremental impact on our DTC site but also revealed its halo effect on Amazon. This discovery fundamentally shifts how we view TikTok—as a scalable, high-impact channel.
Rob Varon, Director of Marketing, Jordan Craig
Jordan Craig chose to sign on with WorkMagic because their team knows how to measure both attribution and incrementality. When profit is your North Star, it’s essential to avoid wasting money on ineffective channels. WorkMagic enables us to make the best decisions for our profitable growth.
Alex Edelstein, VP of Marketing, Graza
WorkMagic has allowed us to validate assumptions about our marketing mix and get better visibility into the true incrementality of campaigns and tactics. The team has been extremely hands on and supportive in not only launching incrementality tests but also interpreting the key takeaways.
Gillian Bell, Chief Revenue & Growth Officer, Comfrt
WorkMagic helped us see the full picture of TikTok Shop Ads, not just its impact on TikTok Shop, but across our entire funnel. The halo effect on Shopify was really impressive and gave us the insights we needed to scale with confidence.
Gavin McManus, Growth Manager, David Protein
Without WorkMagic’s incrementality insights and adjusted metrics, CAC was always an estimate that required constant validation, especially since we couldn’t see the full impact of advertising beyond our site. For a brand like ours, having objective, reliable inputs makes a meaningful difference for both our growth and finance teams.
Sib Mahapatra, Co-founder of Branch Furniture
WorkMagic has been an incredible partner in helping to understand the incrementality of our marketing campaigns at a fundamental level. The insights gained from our Meta incrementality test have been a game-changer for our marketing approach.
John Peters, Director of Amberjack
WorkMagic is the first player I've seen pair an attribution model that's customized to a brand with incrementality testing. It has helped us significantly improve our confidence in attribution.
Kieran Mathew, CEO of Equip Foods
Super excited about WorkMagic, we have not found a tool that can provide us with even semi-accurate attribution by channel, not to mention sharing insight on incrementality and halo-effect. Work Magic ticks all these boxes with a best-in-class margin of error.
Bryan Cano, Head of Marketing of True Classic
By running a test with WorkMagic, we not only uncovered TikTok’s incremental impact on our DTC site but also revealed its halo effect on Amazon. This discovery fundamentally shifts how we view TikTok—as a scalable, high-impact channel.
Rob Varon, Director of Marketing, Jordan Craig
Jordan Craig chose to sign on with WorkMagic because their team knows how to measure both attribution and incrementality. When profit is your North Star, it’s essential to avoid wasting money on ineffective channels. WorkMagic enables us to make the best decisions for our profitable growth.
Alex Edelstein, VP of Marketing, Graza
WorkMagic has allowed us to validate assumptions about our marketing mix and get better visibility into the true incrementality of campaigns and tactics. The team has been extremely hands on and supportive in not only launching incrementality tests but also interpreting the key takeaways.
Gillian Bell, Chief Revenue & Growth Officer, Comfrt
WorkMagic helped us see the full picture of TikTok Shop Ads, not just its impact on TikTok Shop, but across our entire funnel. The halo effect on Shopify was really impressive and gave us the insights we needed to scale with confidence.
Gavin McManus, Growth Manager, David Protein
Without WorkMagic’s incrementality insights and adjusted metrics, CAC was always an estimate that required constant validation, especially since we couldn’t see the full impact of advertising beyond our site. For a brand like ours, having objective, reliable inputs makes a meaningful difference for both our growth and finance teams.
Sib Mahapatra, Co-founder of Branch Furniture
WorkMagic has been an incredible partner in helping to understand the incrementality of our marketing campaigns at a fundamental level. The insights gained from our Meta incrementality test have been a game-changer for our marketing approach.
John Peters, Director of Amberjack
WorkMagic is the first player I've seen pair an attribution model that's customized to a brand with incrementality testing. It has helped us significantly improve our confidence in attribution.
Kieran Mathew, CEO of Equip Foods
Super excited about WorkMagic, we have not found a tool that can provide us with even semi-accurate attribution by channel, not to mention sharing insight on incrementality and halo-effect. Work Magic ticks all these boxes with a best-in-class margin of error.
Bryan Cano, Head of Marketing of True Classic
By running a test with WorkMagic, we not only uncovered TikTok’s incremental impact on our DTC site but also revealed its halo effect on Amazon. This discovery fundamentally shifts how we view TikTok—as a scalable, high-impact channel.
Rob Varon, Director of Marketing, Jordan Craig
Jordan Craig chose to sign on with WorkMagic because their team knows how to measure both attribution and incrementality. When profit is your North Star, it’s essential to avoid wasting money on ineffective channels. WorkMagic enables us to make the best decisions for our profitable growth.
Alex Edelstein, VP of Marketing, Graza
WorkMagic has allowed us to validate assumptions about our marketing mix and get better visibility into the true incrementality of campaigns and tactics. The team has been extremely hands on and supportive in not only launching incrementality tests but also interpreting the key takeaways.
Gillian Bell, Chief Revenue & Growth Officer, Comfrt
WorkMagic helped us see the full picture of TikTok Shop Ads, not just its impact on TikTok Shop, but across our entire funnel. The halo effect on Shopify was really impressive and gave us the insights we needed to scale with confidence.
Gavin McManus, Growth Manager, David Protein
Without WorkMagic’s incrementality insights and adjusted metrics, CAC was always an estimate that required constant validation, especially since we couldn’t see the full impact of advertising beyond our site. For a brand like ours, having objective, reliable inputs makes a meaningful difference for both our growth and finance teams.
Sib Mahapatra, Co-founder of Branch Furniture
WorkMagic has been an incredible partner in helping to understand the incrementality of our marketing campaigns at a fundamental level. The insights gained from our Meta incrementality test have been a game-changer for our marketing approach.
John Peters, Director of Amberjack
WorkMagic is the first player I've seen pair an attribution model that's customized to a brand with incrementality testing. It has helped us significantly improve our confidence in attribution.
Kieran Mathew, CEO of Equip Foods
Super excited about WorkMagic, we have not found a tool that can provide us with even semi-accurate attribution by channel, not to mention sharing insight on incrementality and halo-effect. Work Magic ticks all these boxes with a best-in-class margin of error.
Bryan Cano, Head of Marketing of True Classic
By running a test with WorkMagic, we not only uncovered TikTok’s incremental impact on our DTC site but also revealed its halo effect on Amazon. This discovery fundamentally shifts how we view TikTok—as a scalable, high-impact channel.
Rob Varon, Director of Marketing, Jordan Craig
Jordan Craig chose to sign on with WorkMagic because their team knows how to measure both attribution and incrementality. When profit is your North Star, it’s essential to avoid wasting money on ineffective channels. WorkMagic enables us to make the best decisions for our profitable growth.
Alex Edelstein, VP of Marketing, Graza
WorkMagic has allowed us to validate assumptions about our marketing mix and get better visibility into the true incrementality of campaigns and tactics. The team has been extremely hands on and supportive in not only launching incrementality tests but also interpreting the key takeaways.
Gillian Bell, Chief Revenue & Growth Officer, Comfrt
WorkMagic helped us see the full picture of TikTok Shop Ads, not just its impact on TikTok Shop, but across our entire funnel. The halo effect on Shopify was really impressive and gave us the insights we needed to scale with confidence.
Gavin McManus, Growth Manager, David Protein
Without WorkMagic’s incrementality insights and adjusted metrics, CAC was always an estimate that required constant validation, especially since we couldn’t see the full impact of advertising beyond our site. For a brand like ours, having objective, reliable inputs makes a meaningful difference for both our growth and finance teams.
Sib Mahapatra, Co-founder of Branch Furniture
WorkMagic has been an incredible partner in helping to understand the incrementality of our marketing campaigns at a fundamental level. The insights gained from our Meta incrementality test have been a game-changer for our marketing approach.
John Peters, Director of Amberjack
WorkMagic is the first player I've seen pair an attribution model that's customized to a brand with incrementality testing. It has helped us significantly improve our confidence in attribution.
Kieran Mathew, CEO of Equip Foods
Super excited about WorkMagic, we have not found a tool that can provide us with even semi-accurate attribution by channel, not to mention sharing insight on incrementality and halo-effect. Work Magic ticks all these boxes with a best-in-class margin of error.
Bryan Cano, Head of Marketing of True Classic
By running a test with WorkMagic, we not only uncovered TikTok’s incremental impact on our DTC site but also revealed its halo effect on Amazon. This discovery fundamentally shifts how we view TikTok—as a scalable, high-impact channel.
Rob Varon, Director of Marketing, Jordan Craig
Jordan Craig chose to sign on with WorkMagic because their team knows how to measure both attribution and incrementality. When profit is your North Star, it’s essential to avoid wasting money on ineffective channels. WorkMagic enables us to make the best decisions for our profitable growth.
Alex Edelstein, VP of Marketing, Graza
WorkMagic has allowed us to validate assumptions about our marketing mix and get better visibility into the true incrementality of campaigns and tactics. The team has been extremely hands on and supportive in not only launching incrementality tests but also interpreting the key takeaways.
Gillian Bell, Chief Revenue & Growth Officer, Comfrt
WorkMagic helped us see the full picture of TikTok Shop Ads, not just its impact on TikTok Shop, but across our entire funnel. The halo effect on Shopify was really impressive and gave us the insights we needed to scale with confidence.
Gavin McManus, Growth Manager, David Protein
Without WorkMagic’s incrementality insights and adjusted metrics, CAC was always an estimate that required constant validation, especially since we couldn’t see the full impact of advertising beyond our site. For a brand like ours, having objective, reliable inputs makes a meaningful difference for both our growth and finance teams.
Sib Mahapatra, Co-founder of Branch Furniture
WorkMagic has been an incredible partner in helping to understand the incrementality of our marketing campaigns at a fundamental level. The insights gained from our Meta incrementality test have been a game-changer for our marketing approach.
John Peters, Director of Amberjack
WorkMagic is the first player I've seen pair an attribution model that's customized to a brand with incrementality testing. It has helped us significantly improve our confidence in attribution.
Kieran Mathew, CEO of Equip Foods
Super excited about WorkMagic, we have not found a tool that can provide us with even semi-accurate attribution by channel, not to mention sharing insight on incrementality and halo-effect. Work Magic ticks all these boxes with a best-in-class margin of error.
Bryan Cano, Head of Marketing of True Classic
By running a test with WorkMagic, we not only uncovered TikTok’s incremental impact on our DTC site but also revealed its halo effect on Amazon. This discovery fundamentally shifts how we view TikTok—as a scalable, high-impact channel.
Rob Varon, Director of Marketing, Jordan Craig
Jordan Craig chose to sign on with WorkMagic because their team knows how to measure both attribution and incrementality. When profit is your North Star, it’s essential to avoid wasting money on ineffective channels. WorkMagic enables us to make the best decisions for our profitable growth.
Alex Edelstein, VP of Marketing, Graza
WorkMagic has allowed us to validate assumptions about our marketing mix and get better visibility into the true incrementality of campaigns and tactics. The team has been extremely hands on and supportive in not only launching incrementality tests but also interpreting the key takeaways.
Gillian Bell, Chief Revenue & Growth Officer, Comfrt
WorkMagic helped us see the full picture of TikTok Shop Ads, not just its impact on TikTok Shop, but across our entire funnel. The halo effect on Shopify was really impressive and gave us the insights we needed to scale with confidence.
Gavin McManus, Growth Manager, David Protein
Without WorkMagic’s incrementality insights and adjusted metrics, CAC was always an estimate that required constant validation, especially since we couldn’t see the full impact of advertising beyond our site. For a brand like ours, having objective, reliable inputs makes a meaningful difference for both our growth and finance teams.
Sib Mahapatra, Co-founder of Branch Furniture
WorkMagic has been an incredible partner in helping to understand the incrementality of our marketing campaigns at a fundamental level. The insights gained from our Meta incrementality test have been a game-changer for our marketing approach.
John Peters, Director of Amberjack
WorkMagic is the first player I've seen pair an attribution model that's customized to a brand with incrementality testing. It has helped us significantly improve our confidence in attribution.
Kieran Mathew, CEO of Equip Foods
Super excited about WorkMagic, we have not found a tool that can provide us with even semi-accurate attribution by channel, not to mention sharing insight on incrementality and halo-effect. Work Magic ticks all these boxes with a best-in-class margin of error.
Bryan Cano, Head of Marketing of True Classic
By running a test with WorkMagic, we not only uncovered TikTok’s incremental impact on our DTC site but also revealed its halo effect on Amazon. This discovery fundamentally shifts how we view TikTok—as a scalable, high-impact channel.
Rob Varon, Director of Marketing, Jordan Craig
Jordan Craig chose to sign on with WorkMagic because their team knows how to measure both attribution and incrementality. When profit is your North Star, it’s essential to avoid wasting money on ineffective channels. WorkMagic enables us to make the best decisions for our profitable growth.
Alex Edelstein, VP of Marketing, Graza
WorkMagic has allowed us to validate assumptions about our marketing mix and get better visibility into the true incrementality of campaigns and tactics. The team has been extremely hands on and supportive in not only launching incrementality tests but also interpreting the key takeaways.
Gillian Bell, Chief Revenue & Growth Officer, Comfrt
WorkMagic helped us see the full picture of TikTok Shop Ads, not just its impact on TikTok Shop, but across our entire funnel. The halo effect on Shopify was really impressive and gave us the insights we needed to scale with confidence.
Gavin McManus, Growth Manager, David Protein
Without WorkMagic’s incrementality insights and adjusted metrics, CAC was always an estimate that required constant validation, especially since we couldn’t see the full impact of advertising beyond our site. For a brand like ours, having objective, reliable inputs makes a meaningful difference for both our growth and finance teams.
Sib Mahapatra, Co-founder of Branch Furniture
WorkMagic has been an incredible partner in helping to understand the incrementality of our marketing campaigns at a fundamental level. The insights gained from our Meta incrementality test have been a game-changer for our marketing approach.
John Peters, Director of Amberjack
WorkMagic is the first player I've seen pair an attribution model that's customized to a brand with incrementality testing. It has helped us significantly improve our confidence in attribution.
Kieran Mathew, CEO of Equip Foods
Super excited about WorkMagic, we have not found a tool that can provide us with even semi-accurate attribution by channel, not to mention sharing insight on incrementality and halo-effect. Work Magic ticks all these boxes with a best-in-class margin of error.
Bryan Cano, Head of Marketing of True Classic
By running a test with WorkMagic, we not only uncovered TikTok’s incremental impact on our DTC site but also revealed its halo effect on Amazon. This discovery fundamentally shifts how we view TikTok—as a scalable, high-impact channel.
Rob Varon, Director of Marketing, Jordan Craig
Jordan Craig chose to sign on with WorkMagic because their team knows how to measure both attribution and incrementality. When profit is your North Star, it’s essential to avoid wasting money on ineffective channels. WorkMagic enables us to make the best decisions for our profitable growth.
Alex Edelstein, VP of Marketing, Graza
WorkMagic has allowed us to validate assumptions about our marketing mix and get better visibility into the true incrementality of campaigns and tactics. The team has been extremely hands on and supportive in not only launching incrementality tests but also interpreting the key takeaways.
Gillian Bell, Chief Revenue & Growth Officer, Comfrt
WorkMagic helped us see the full picture of TikTok Shop Ads, not just its impact on TikTok Shop, but across our entire funnel. The halo effect on Shopify was really impressive and gave us the insights we needed to scale with confidence.
Gavin McManus, Growth Manager, David Protein
Without WorkMagic’s incrementality insights and adjusted metrics, CAC was always an estimate that required constant validation, especially since we couldn’t see the full impact of advertising beyond our site. For a brand like ours, having objective, reliable inputs makes a meaningful difference for both our growth and finance teams.
Sib Mahapatra, Co-founder of Branch Furniture
WorkMagic has been an incredible partner in helping to understand the incrementality of our marketing campaigns at a fundamental level. The insights gained from our Meta incrementality test have been a game-changer for our marketing approach.
John Peters, Director of Amberjack
WorkMagic is the first player I've seen pair an attribution model that's customized to a brand with incrementality testing. It has helped us significantly improve our confidence in attribution.
Kieran Mathew, CEO of Equip Foods
Super excited about WorkMagic, we have not found a tool that can provide us with even semi-accurate attribution by channel, not to mention sharing insight on incrementality and halo-effect. Work Magic ticks all these boxes with a best-in-class margin of error.
Bryan Cano, Head of Marketing of True Classic
By running a test with WorkMagic, we not only uncovered TikTok’s incremental impact on our DTC site but also revealed its halo effect on Amazon. This discovery fundamentally shifts how we view TikTok—as a scalable, high-impact channel.
Rob Varon, Director of Marketing, Jordan Craig
Jordan Craig chose to sign on with WorkMagic because their team knows how to measure both attribution and incrementality. When profit is your North Star, it’s essential to avoid wasting money on ineffective channels. WorkMagic enables us to make the best decisions for our profitable growth.
Alex Edelstein, VP of Marketing, Graza
WorkMagic has allowed us to validate assumptions about our marketing mix and get better visibility into the true incrementality of campaigns and tactics. The team has been extremely hands on and supportive in not only launching incrementality tests but also interpreting the key takeaways.
Gillian Bell, Chief Revenue & Growth Officer, Comfrt
WorkMagic helped us see the full picture of TikTok Shop Ads, not just its impact on TikTok Shop, but across our entire funnel. The halo effect on Shopify was really impressive and gave us the insights we needed to scale with confidence.
Gavin McManus, Growth Manager, David Protein
Without WorkMagic’s incrementality insights and adjusted metrics, CAC was always an estimate that required constant validation, especially since we couldn’t see the full impact of advertising beyond our site. For a brand like ours, having objective, reliable inputs makes a meaningful difference for both our growth and finance teams.
Sib Mahapatra, Co-founder of Branch Furniture
WorkMagic has been an incredible partner in helping to understand the incrementality of our marketing campaigns at a fundamental level. The insights gained from our Meta incrementality test have been a game-changer for our marketing approach.
John Peters, Director of Amberjack
WorkMagic is the first player I've seen pair an attribution model that's customized to a brand with incrementality testing. It has helped us significantly improve our confidence in attribution.
Kieran Mathew, CEO of Equip Foods
Super excited about WorkMagic, we have not found a tool that can provide us with even semi-accurate attribution by channel, not to mention sharing insight on incrementality and halo-effect. Work Magic ticks all these boxes with a best-in-class margin of error.
Bryan Cano, Head of Marketing of True Classic
By running a test with WorkMagic, we not only uncovered TikTok’s incremental impact on our DTC site but also revealed its halo effect on Amazon. This discovery fundamentally shifts how we view TikTok—as a scalable, high-impact channel.
Rob Varon, Director of Marketing, Jordan Craig
Jordan Craig chose to sign on with WorkMagic because their team knows how to measure both attribution and incrementality. When profit is your North Star, it’s essential to avoid wasting money on ineffective channels. WorkMagic enables us to make the best decisions for our profitable growth.
Alex Edelstein, VP of Marketing, Graza
WorkMagic has allowed us to validate assumptions about our marketing mix and get better visibility into the true incrementality of campaigns and tactics. The team has been extremely hands on and supportive in not only launching incrementality tests but also interpreting the key takeaways.
Gillian Bell, Chief Revenue & Growth Officer, Comfrt
WorkMagic helped us see the full picture of TikTok Shop Ads, not just its impact on TikTok Shop, but across our entire funnel. The halo effect on Shopify was really impressive and gave us the insights we needed to scale with confidence.
Gavin McManus, Growth Manager, David Protein
Without WorkMagic’s incrementality insights and adjusted metrics, CAC was always an estimate that required constant validation, especially since we couldn’t see the full impact of advertising beyond our site. For a brand like ours, having objective, reliable inputs makes a meaningful difference for both our growth and finance teams.
Sib Mahapatra, Co-founder of Branch Furniture
WorkMagic has been an incredible partner in helping to understand the incrementality of our marketing campaigns at a fundamental level. The insights gained from our Meta incrementality test have been a game-changer for our marketing approach.
John Peters, Director of Amberjack
WorkMagic is the first player I've seen pair an attribution model that's customized to a brand with incrementality testing. It has helped us significantly improve our confidence in attribution.
Kieran Mathew, CEO of Equip Foods
Super excited about WorkMagic, we have not found a tool that can provide us with even semi-accurate attribution by channel, not to mention sharing insight on incrementality and halo-effect. Work Magic ticks all these boxes with a best-in-class margin of error.
Bryan Cano, Head of Marketing of True Classic
By running a test with WorkMagic, we not only uncovered TikTok’s incremental impact on our DTC site but also revealed its halo effect on Amazon. This discovery fundamentally shifts how we view TikTok—as a scalable, high-impact channel.
Rob Varon, Director of Marketing, Jordan Craig
Jordan Craig chose to sign on with WorkMagic because their team knows how to measure both attribution and incrementality. When profit is your North Star, it’s essential to avoid wasting money on ineffective channels. WorkMagic enables us to make the best decisions for our profitable growth.
Alex Edelstein, VP of Marketing, Graza
WorkMagic has allowed us to validate assumptions about our marketing mix and get better visibility into the true incrementality of campaigns and tactics. The team has been extremely hands on and supportive in not only launching incrementality tests but also interpreting the key takeaways.
Gillian Bell, Chief Revenue & Growth Officer, Comfrt
WorkMagic helped us see the full picture of TikTok Shop Ads, not just its impact on TikTok Shop, but across our entire funnel. The halo effect on Shopify was really impressive and gave us the insights we needed to scale with confidence.
Gavin McManus, Growth Manager, David Protein
Without WorkMagic’s incrementality insights and adjusted metrics, CAC was always an estimate that required constant validation, especially since we couldn’t see the full impact of advertising beyond our site. For a brand like ours, having objective, reliable inputs makes a meaningful difference for both our growth and finance teams.
FAQ
FAQ
FAQ
How do I measure marketing incrementality without pausing campaigns?
We have launch-to-measure tests (otherwise known as reverse holdout tests) that can extrapolate out potential lift by launching net new campaigns instead of pausing campaigns to create holdouts. This is a great way to test new channels or run lift tests when there's less room to create traditional holdouts.