What you'll learn in this video
How fast growing brands like Graza and Arrae decide whether a new channel is actually adding growth, or just shifting demand from somewhere else.
Why some of the biggest growth comes from halo effects brands would otherwise miss, like media on one channel quietly driving sales on Amazon or in retail.
How to evaluate big bets like retail expansion, sponsorships, and creator partnerships without relying on DTC ROAS alone.
