WorkMagic vs. Haus

Measure true incremental impact across TikTok, Amazon, DTC, and retail

Looking for a Haus alternative?

Incrementality testing is becoming table stakes. The true difference between platforms isn't "do you run lift tests?", it's "how can you make them useful?"At WorkMagic, we don't just run lift tests, we have the best-in-class lift testing platform that illuminates how brands can drive significant scale through

Consistent insight: 98% of our tests are successful in measuring lift

Smarter strategy: Our MMM can model budget outcomes within 10% of actual performance

Financial alignment: Our MTA models move very tightly with financial outcomes and KPIs

Billions in ad spend managed

Over 400 million in ad spend savings

Trusted by the world's leading omnichannel brands

Trusted by brands

Compare WorkMagic vs. Haus

Feature	WorkMagic	Haus
Incrementality-calibrated attribution	Native attribution model calibrated by lift testing results	No native attribution model, goes off of platform-reported attribution
Lift Testing Success Rate	98% of tests result in stat sig lift	70% of tests result in stat sig lift
Net profit and P&L analysis	Ingests COGS data to calculate ad profitability	None available
Time To Value	Actionable insights and budget recommendations within the first 35 days	Onboarding + lift testing + first insight can take up to two months
Creative Insights	Understand incremental impact all the way down to the ad level	No creative-level measurement

Why brands switch from Haus to WorkMagic

Higher data fidelity

WorkMagic is built from the ground up to understand the incremental impact of your campaigns. Clients come to us because we know how to cut through all the noise and scientifically prove the parts of your marketing that are truly performing.

Time-to-value

A lot of platforms are dedicated to giving you reporting without recommendation. Triangulated Measurement is built to action off of incrementality and show you where to put your next dollar to achieve your best case scenarios.

A partner, not just a vendor

Measurement isn't always as easy as reading and reacting off of a ROAS number. It can get messy, and it requires experts to help understand what the readouts are really saying. We're committed to sharing our expertise with you every step of the way.