Looking for a Measured alternative?
Incrementality testing is becoming table stakes. The true difference between platforms isn't "do you run lift tests?", it's "how can you make them useful?" At WorkMagic, we don't just run lift tests, we have the best-in-class lift testing platform that illuminates how brands can drive significant scale through
Consistent insight: 98% of our tests are successful in measuring lift
Smarter strategy: Our MMM can model budget outcomes within 10% of actual performance
Financial alignment: Our MTA models move very tightly with financial outcomes and KPIs
Billions in ad spend managed
Over 400 million in ad spend savings
Trusted by the world's leading omnichannel brands
Trusted by brands
Compare WorkMagic vs. Measured
Feature | WorkMagic | Measured |
|---|---|---|
Triangulated Measurement | Incrementality testing that calibrates MMM and attribution models | Incrementality testing that calibrates MMM and platform-reported numbers |
Attribution | Omnichannel attribution, calibrated by lift test | No native attribution model |
Native Omnichannel Measurement | Halo effect calculation built directly into measurement model | Awkwardly stitched together using disparate sources of data |
Lift Testing Success Rate | 98% of tests result in stat sig lift | 70% of tests result in stat sig lift |
Time To Value | Actionable insights and budget recommendations within the first 35 days | Onboarding + lift testing + first insight can take up to two months |
Creative Insights | Understand incremental impact of creatives | No creative-level measurement |
Custom Dashboard | Customized dashboards with AI-powered summaries | One-size-fits-all dashboard |
