Looking for a Fospha alternative?
Incrementality testing is becoming table stakes. The true difference between platforms isn't "do you run lift tests?", it's "how can you make them useful?"
At WorkMagic, we don't just run lift tests, we have the best-in-class lift testing platform that illuminates how brands can drive significant scale through
Consistent insight: 98% of our tests are successful in measuring lift
Smarter strategy: Our MMM can model budget outcomes within 10% of actual performance
Financial alignment: Our MTA models move very tightly with financial outcomes and KPIs
Billions in ad spend managed
Over 400 million in ad spend savings
Trusted by the world's leading omnichannel brands
Trusted by brands
Compare WorkMagic vs. Fospha
Feature | WorkMagic | Fospha |
|---|---|---|
Geo-incrementality testing | Self-serve geo holdout testing that establishes causality | Currently in beta |
Incrementality-calibrated media mix modeling (MMM) | Yes | Incrementality calibration currently in beta |
Incrementality-calibrated multi-touch attribution | Calibrates native attribution model that also considers clickstream data | No native MTA model, models attribution through impression-weighted MMM |
Budget optimization recommendations | MMM projections are causally grounded in proven impact | Without incrementality calibration, all recommendations are correlative estimates |
Diminishing returns analysis | Can pinpoint when spend levels go over peak efficiency and signal reallocation to more marginal channels | Without incrementality, diminishing returns don't reflect actual results |
Net profit and P&L analysis | Ingests COGS data to calculate ad profitability | Not available |
