Meta performance rarely exists in isolation. The harder question is how to understand Meta’s incremental contribution alongside other channels, sales paths, and measurement signals.

In this webinar, Meta and WorkMagic will discuss how advertisers are using incrementality to put Meta performance in a broader cross-channel context. We’ll look at findings from independent geo-incrementality tests and real advertiser examples to explore where different measurement methods agree, where they don’t, and how to use them together.

We’ll also cover practical questions that marketers face when running incrementality tests, including how often to test, how much disruption testing creates, and how to use results to calibrate measurement and inform budget decisions ahead of the holidays.