Amazon Ads
CATEGORY
Ads
Amazon Ads is a digital advertising platform where businesses can promote their products and services on Amazon and across various other online platforms. It offers a variety of advertising solutions, including Sponsored Products, Sponsored Brands, and Sponsored Display ads, allowing sellers to target specific audiences and drive sales.
WorkMagic simplifies your data workflows by seamlessly connecting with Amazon Ads. With this integration, you can automatically send your ads data to WorkMagic to include all your ads metrics in your attribution model. By integrating WorkMagic with Amazon Ads, you can better measure your campaign performance, optimize your ads, streamline your reporting, and enhance the decision-making process across all your marketing channels.
Benefits of integrating WorkMagic
your marketing performance.
Why you should connect
Amazon Ads
with WorkMagic
Integrating Amazon Ads with WorkMagic streamlines your data analysis and optimization process. By connecting the two platforms, you can seamlessly track performance of your campaigns in WorkMagic, unlock granular insights, and view all your marketing data in one consolidated place.
Unified Ad Operations
Add Amazon Ads to WorkMagic and compare performance with the rest of your media mix.
Insight into Halo Effect
See Amazon Ads' effect across all of your sales channels, not just your DTC site.
Understand Peak Returns
Use our Budget Optimizer and MMM tools to understand how to best allocate spend.
See Incremental Impact Down to the Ad Level
Use our incrementality-adjusted attribution models to know which campaigns, tactics, and even creatives contribute the most to your goals.
Understand Cross-Channel Impact
Analyze Amazon Ads impact across your entire media mix and understand how different channels contribute to passing customers through your acquisition funnel.