BigQuery
CATEGORY
Data
BigQuery is a managed, serverless data warehouse product by Google, which offers scalable analysis over large datasets. It can be used to manage, query, integrate, and govern access to a company's data.
Connect BigQuery to WorkMagic and import order data from offline sources like brick-and-mortar stores or retailers. Then leverage our incrementality-adjusted measurement models to understand how your marketing affected sales across these channels.
Benefits of integrating WorkMagic
Why you should connect
BigQuery
with WorkMagic
Integrating BigQuery with WorkMagic streamlines your data analysis and optimization process. By connecting the two platforms, you can seamlessly track performance of your campaigns in WorkMagic, unlock granular insights, and view all your marketing data in one consolidated place.
Understand Marketing Impact on All Channels
WorkMagic is the only platform that doesn't limit attribution to pixeled-sites, we can extend attribution to offline channels by import via [partner].
Make More Informed Decisions
Calculations like ROAS, CAC, and even profitability can now include impact on offline channels, allowing you to understand which channels, tactics, and campaigns are really underpinning your growth.
Increase Marketing Efficiency
Use our Triangulated Measurement to understand what's incrementally driving revenue on all your channels, making it much easier to allocate spend in the most efficient way.