Power your brands with actionable insights

Q: Which attribution model should I use for audience analysis?

We provide all the attribution models available on the platform for your audience insights. You can also compare the results of different models, which gives you a full understanding of your existing and new customers for better targeting and smarter decision-making.

Q: Can I use audience insights to improve my campaign targeting?

Absolutely. Audience insights are designed to enhance your campaign targeting. You can develop campaigns based on customer profiles with the highest LTV or AOV, or use insights to build targeted audiences. These can be synced directly with your Meta or Klaviyo accounts for streamlined campaign setup.

WorkMagic helps brands understand existing and returning customers with valuable insights. From mapping the entire customer journey to creating highly targeted audience segments, our platform provides the tools and visualizations brands need to make smarter decisions.

How It Works

Visualize every step of your customer journey

All your data in one place, so no decision is made in silo

Gain a complete understanding of your customer journey with WorkMagic's in-depth analysis and data visualizations. We help you track all user interactions and optimize touchpoints for higher conversion rates.

Identify top-performing acquisition channels

Measure the effectiveness of each acquisition channel and discover which platforms bring in the most valuable customers. Our detailed metrics help you allocate resources more effectively and improve marketing ROI.

Build high-potential audience segments for targeting

Leverage the data within the WorkMagic platform to create custom audience segments that align with your business goals, targeting high-value customers and driving your campaign ROI.

FAQ

What metrics are provided to help me understand my customers?

We offer a range of data metrics including customer acquisition channels, average order value (AOV), and lifetime value (LTV), among others. These metrics give you a comprehensive view of your customers' behavior and preferences.