This introduction to incrementality breaks down incrementality testing, its importance, methods, and how to implement it for better marketing ROI.

Why marketers mistake correlation for causation, and how you can understand avoid the common pitfalls of marketing measurement.

A complete understanding of the impact of your marketing is not complete without the halo effect—the secondary effects your marketing has on your other retail channels.

Change is hard, but working with inaccurate measurement from click-based attribution is harder. Drive the organizational change needed to embrace incrementality across your marketing organization.

With hundreds of millions of media managed and 14+ years of growth marketing experience, Carly acts as CMO, Head of Growth, media buyer, or anything in between.

With 10+ years of agency-side growth marketing experience and deep expertise in DTC, Ecommerce, and subscription businesses, Christina serves as Senior Director of Client Service at Bamboo.