WorkMagic + ChatGPT Ads: Measurement That Keeps Up With Where Your Customers Are
by
Daniel Oh, Director of Product Marketing
More customers are using LLMs like OpenAIChatGPT to find products and research what to buy. OpenAI's own research says that it's fielding queries from over 50 million ChatGPT subscribers, a number that will continue to climb as more of its one billion weekly users turn to it for recommendations, comparisons, and what to buy next.
Today, brands are already advertising in ChatGPT to reach consumers as AI becomes a more important part of how people discover products, explore options, and make purchase decisions. ChatGPT Ads are designed to feel relevant and seamless within the broader ChatGPT experience, giving brands an opportunity to show up during moments where people are actively looking for answers, recommendations, and solutions.
But it raises a real question: how do you measure and improve performance in a channel built around AI-driven exploration, consideration, and decision-making – especially within the context of the other performance channels in your portfolio?
Our integration with ChatGPT Ads answers that.
As a measurement partner supporting advertising in ChatGPT, we’re excited to announce that you can now measure ChatGPT Ads performance alongside the rest of your media mix in WorkMagic. No new tools to learn, no separate workflow.
See the full picture. ChatGPT Ads performance now lives in your WorkMagic dashboard, giving you a consistent view of how it performs across your broader media mix. Compare spend, output, and efficiency across your entire mix in one place, instead of piecing together numbers from separate reports.
Feed it back into better targeting. Our iCAPI program also connects with OpenAI's Conversions API, so we can securely share conversion signals with OpenAI and improve overall performance and targeting for ChatGPT Ads. Better data in means stronger performance out—without adding any manual work on your end.
Our work with the team at OpenAI is part of a larger initiative to give marketers an unbiased view of overall ad performance. With the rise of AI-driven discovery, it’s more important than ever to get a strong grasp of performance in ChatGPT Ads. Especially since there could be strong opportunities to get new customers and grow your business.
If you’re interested in learning more, check out our integration center or schedule a call with one of our measurement experts.