"At the end of the day, you can have infinite amount of data, but what is it going to provide you when it comes to actionable insight? The reason we work with WorkMagic is because they take the guesswork out of it, we know where to spend along our revenue curves to hit profitability. That's a gamechanger for us."
IndaCloud
IndaCloud is a fast-growing wellness brand in the regulated CBD and hemp category, focused on building a sustainable and profitable direct-to-consumer business. As the company scaled, IndaCloud placed a strong emphasis on incremental impact and marketing measurement to guide their growth.
Profitability pressure without clear platform signals
At IndaCloud, the marketing team was being held to a simple goal — profitability. They had to understand how to set their budgets to maximize profitability and ensure minimal ad waste.
But like many other marketing teams, IndaCloud wasn't getting clear signals from their ad platforms or their measurement tools. Too often, they'd get conflicting directions and confusing data that muddied the waters and made it difficult to take action.
Incrementality-calibrated budget optimization, ready in weeks
When IndaCloud came onboard with WorkMagic, they were able to understand the true causal impact of their marketing after running a lift test. But it was when they used the Media Budget Optimizer that they could finally take action from these insights.
The Media Budget Optimizer made it very straightforward to make optimized budget recommendations that were informed by WorkMagic's MMM, which uses IndaCloud's historical ad data as well as proven incrementality of IndaCloud's channels.
Unlike other MMMs, it only took weeks to get IndaCloud up and running. Once the Media Budget Optimizer was ready, they landed on a budget plan that optimized towards maximum profitability down to the dollar. They knew exactly what to spend, how to spend it, and what to expect.
150% increase in marketing profitability with faster decision-making
Rapid Profitability Gains
The results were immediate and dramatic: a 150% increase in marketing profitability in January 2026.
The Media Budget Optimizer makes saturation analysis and marginal ROAS easy to read. Any marketer can use the tool to understand their optimal media mix for profitability, new customer growth, total revenue, and more.
Staying Agile During Strategic Shifts
Like many other teams, the marketing team at IndaCloud was told to shift their focus from pure profitability to raising top-line sales while maintaining healthy margins.
With traditional measurement approaches, this would have meant weeks of recalibrating, spreadsheet modeling, and uncertainty about outcomes.
With WorkMagic's Media Budget Optimizer, the team ran new scenarios within minutes and found the optimal mix that raised sales while maintaining good efficiency.
Confidence in Decision Making
Measurement should inspire confidence in decision making - the signals should inform action. As measurement gets more robust, it can also get so complex that it's difficult to divine the best move a marketer can make.
With such impactful results in such a short time, IndaCloud can move much quicker on key business objectives from their leadership and board. And with consistent results, they'll always get the budget they need to deliver.
"It's such a time saver at the end of the day, and time is so precious. We can try and analyze and predict through our own models to how we should spend, but to just plug that into the Media Budget Optimizer, get our outputs, and witness the results, it's invaluable. That's where the power is."
— Josh Bertini, CRO, IndaCloud