VIRTUAL SUMMIT
The Omnichannel
Growth Summit
The Omnichannel
Growth Summit
Hear from operators at leading consumer brands, alongside measurement experts from media platforms and agencies. We’ll explore the growth and measurement questions shaping decisions across marketing, analytics, finance, and the broader business, with perspectives spanning emerging DTC brands to global multi-brand organizations across beauty, food & beverage, wellness, and CPG.
Wednesday, September 9, 2026
11:45am–4:30pm ET / 8:45am–1:30pm PT
Online, free to attend
Can’t make the live sessions? Register anyway and we’ll send you the recordings.
SPEAKERS FROM
AGENDA
Every side of the question, on one stage.
Each session brings together brand operators, media platforms, and agency and measurement experts to compare perspectives and share what they’re seeing in the market. We put the people defining the strategy alongside the people acting on the results and the leaders deciding where the next budget goes.
ET
PT
11:45am – 12:00pm
EASTERN TIME
The State of Omnichannel Growth
Where omnichannel growth and measurement stand going into Q4, the questions brands keep getting wrong, and how the rest of the day is structured.
12:00 – 12:35pm
EASTERN TIME
From DTC to Omnichannel: Breaking into Retail, Marketplaces, and Social Commerce
As brands expand beyond DTC into retail, wholesale, and marketplaces, marketing can no longer optimize for a single storefront. New channels bring new customers and new growth, but also questions around cannibalization, attribution, inventory, and who owns what internally. What changes when a brand becomes truly omnichannel.
12:35 – 1:10pm
EASTERN TIME
How Brand Operators Use Incrementality Tests to Make Better Decisions
Incrementality testing often starts as a measurement exercise, but its biggest impact comes from what happens afterward. Experiments challenge assumptions, shift budgets, change agency conversations, and reshape how teams evaluate growth. Operators share the lessons they learned and the actions they took after putting their media assumptions to the test.
1:10 – 1:45pm
EASTERN TIME
What CEOs, CFOs, and Boards Actually Want Marketing to Measure
Marketing teams often optimize around metrics that are useful inside the marketing organization but much less persuasive to finance or leadership. Marketing effectiveness and financial perspectives on what executives actually need to understand about marketing investment: causality, marginal returns, profitability, and forecasting.
1:45 – 2:00pm
Break
2:00 – 2:35pm
EASTERN TIME
Measuring the Halo Effect of TikTok Ads and GMV Max
TikTok’s influence extends well beyond conversions captured directly through clicks or platform reporting. As products like GMV Max automate more campaign optimization, marketers need to understand TikTok’s incremental impact across DTC, marketplaces, and retail. What recent experiments reveal about the halo effect, and how to hold optimization and independent measurement together.
2:35 – 3:10pm
EASTERN TIME
From Inspiration to Purchase: Measuring Pinterest’s Role Across the Customer Journey
Consumers use Pinterest well before they are ready to purchase, researching ideas, comparing products, and forming preferences, which makes last-click a poor judge of its contribution. Where Pinterest creates value across the customer journey, how brands can measure incremental impact, and why early intent matters most heading into the holiday season.
3:10 – 3:45pm
EASTERN TIME
Beyond Last-Click: Uncovering Snapchat’s Hidden Demand
Growth stalls when brands optimize solely for last-click conversions on saturated channels. As brands diversify their media mix, updating attribution strategy is what unlocks net-new customers. How pairing diversification with WorkMagic incrementality testing reveals Snapchat’s true full-funnel impact, captures cross-channel halo effects, and builds the conviction to scale a new growth channel.
3:45 – 4:20pm
EASTERN TIME
The Modern CTV Playbook: When TV Actually Drives Incremental Growth
CTV is quickly becoming one of the most talked-about growth channels for performance marketers, but for many brands the playbook is still being written. When should you test TV? How much do you need to spend to learn anything meaningful? And how do you know it is creating new demand rather than capturing conversions that would have happened anyway?
4:20 – 4:30pm
EASTERN TIME
Closing
AGENDA
Every side of the question, on one stage.
Each session brings together brand operators, media platforms, and agency and measurement experts to compare perspectives and share what they’re seeing in the market. We put the people defining the strategy alongside the people acting on the results and the leaders deciding where the next budget goes.
ET
PT
11:45am – 12:00pm
EASTERN TIME
The State of Omnichannel Growth
Where omnichannel growth and measurement stand going into Q4, the questions brands keep getting wrong, and how the rest of the day is structured.
12:00 – 12:35pm
EASTERN TIME
From DTC to Omnichannel: Breaking into Retail, Marketplaces, and Social Commerce
As brands expand beyond DTC into retail, wholesale, and marketplaces, marketing can no longer optimize for a single storefront. New channels bring new customers and new growth, but also questions around cannibalization, attribution, inventory, and who owns what internally. What changes when a brand becomes truly omnichannel.
12:35 – 1:10pm
EASTERN TIME
How Brand Operators Use Incrementality Tests to Make Better Decisions
Incrementality testing often starts as a measurement exercise, but its biggest impact comes from what happens afterward. Experiments challenge assumptions, shift budgets, change agency conversations, and reshape how teams evaluate growth. Operators share the lessons they learned and the actions they took after putting their media assumptions to the test.
1:10 – 1:45pm
EASTERN TIME
What CEOs, CFOs, and Boards Actually Want Marketing to Measure
Marketing teams often optimize around metrics that are useful inside the marketing organization but much less persuasive to finance or leadership. Marketing effectiveness and financial perspectives on what executives actually need to understand about marketing investment: causality, marginal returns, profitability, and forecasting.
1:45 – 2:00pm
Break
2:00 – 2:35pm
EASTERN TIME
Measuring the Halo Effect of TikTok Ads and GMV Max
TikTok’s influence extends well beyond conversions captured directly through clicks or platform reporting. As products like GMV Max automate more campaign optimization, marketers need to understand TikTok’s incremental impact across DTC, marketplaces, and retail. What recent experiments reveal about the halo effect, and how to hold optimization and independent measurement together.
2:35 – 3:10pm
EASTERN TIME
From Inspiration to Purchase: Measuring Pinterest’s Role Across the Customer Journey
Consumers use Pinterest well before they are ready to purchase, researching ideas, comparing products, and forming preferences, which makes last-click a poor judge of its contribution. Where Pinterest creates value across the customer journey, how brands can measure incremental impact, and why early intent matters most heading into the holiday season.
3:10 – 3:45pm
EASTERN TIME
Beyond Last-Click: Uncovering Snapchat’s Hidden Demand
Growth stalls when brands optimize solely for last-click conversions on saturated channels. As brands diversify their media mix, updating attribution strategy is what unlocks net-new customers. How pairing diversification with WorkMagic incrementality testing reveals Snapchat’s true full-funnel impact, captures cross-channel halo effects, and builds the conviction to scale a new growth channel.
3:45 – 4:20pm
EASTERN TIME
The Modern CTV Playbook: When TV Actually Drives Incremental Growth
CTV is quickly becoming one of the most talked-about growth channels for performance marketers, but for many brands the playbook is still being written. When should you test TV? How much do you need to spend to learn anything meaningful? And how do you know it is creating new demand rather than capturing conversions that would have happened anyway?
4:20 – 4:30pm
EASTERN TIME
Closing
AGENDA
Every side of the question, on one stage.
Each session brings together brand operators, media platforms, and agency and measurement experts to compare perspectives and share what they’re seeing in the market. We put the people defining the strategy alongside the people acting on the results and the leaders deciding where the next budget goes.
ET
PT
11:45am – 12:00pm
EASTERN TIME
The State of Omnichannel Growth
Where omnichannel growth and measurement stand going into Q4, the questions brands keep getting wrong, and how the rest of the day is structured.
12:00 – 12:35pm
EASTERN TIME
From DTC to Omnichannel: Breaking into Retail, Marketplaces, and Social Commerce
As brands expand beyond DTC into retail, wholesale, and marketplaces, marketing can no longer optimize for a single storefront. New channels bring new customers and new growth, but also questions around cannibalization, attribution, inventory, and who owns what internally. What changes when a brand becomes truly omnichannel.
12:35 – 1:10pm
EASTERN TIME
How Brand Operators Use Incrementality Tests to Make Better Decisions
Incrementality testing often starts as a measurement exercise, but its biggest impact comes from what happens afterward. Experiments challenge assumptions, shift budgets, change agency conversations, and reshape how teams evaluate growth. Operators share the lessons they learned and the actions they took after putting their media assumptions to the test.
1:10 – 1:45pm
EASTERN TIME
What CEOs, CFOs, and Boards Actually Want Marketing to Measure
Marketing teams often optimize around metrics that are useful inside the marketing organization but much less persuasive to finance or leadership. Marketing effectiveness and financial perspectives on what executives actually need to understand about marketing investment: causality, marginal returns, profitability, and forecasting.
1:45 – 2:00pm
Break
2:00 – 2:35pm
EASTERN TIME
Measuring the Halo Effect of TikTok Ads and GMV Max
TikTok’s influence extends well beyond conversions captured directly through clicks or platform reporting. As products like GMV Max automate more campaign optimization, marketers need to understand TikTok’s incremental impact across DTC, marketplaces, and retail. What recent experiments reveal about the halo effect, and how to hold optimization and independent measurement together.
2:35 – 3:10pm
EASTERN TIME
From Inspiration to Purchase: Measuring Pinterest’s Role Across the Customer Journey
Consumers use Pinterest well before they are ready to purchase, researching ideas, comparing products, and forming preferences, which makes last-click a poor judge of its contribution. Where Pinterest creates value across the customer journey, how brands can measure incremental impact, and why early intent matters most heading into the holiday season.
3:10 – 3:45pm
EASTERN TIME
Beyond Last-Click: Uncovering Snapchat’s Hidden Demand
Growth stalls when brands optimize solely for last-click conversions on saturated channels. As brands diversify their media mix, updating attribution strategy is what unlocks net-new customers. How pairing diversification with WorkMagic incrementality testing reveals Snapchat’s true full-funnel impact, captures cross-channel halo effects, and builds the conviction to scale a new growth channel.
3:45 – 4:20pm
EASTERN TIME
The Modern CTV Playbook: When TV Actually Drives Incremental Growth
CTV is quickly becoming one of the most talked-about growth channels for performance marketers, but for many brands the playbook is still being written. When should you test TV? How much do you need to spend to learn anything meaningful? And how do you know it is creating new demand rather than capturing conversions that would have happened anyway?
4:20 – 4:30pm
EASTERN TIME
Closing
Stop guessing what your marketing actually created.
Free to attend and recorded for everyone who registers.
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