Optimize your creatives based on revenue, not just CTR
Identify the creatives and campaigns with the highest incremental ROAS, so you'll know which ones to scale
Isolating your best performing creatives
Only WorkMagic can prove which of your creatives actually drove sales based on their actual incremental impact
Our incrementality-calibrated attribution shows which of your creatives drove the most revenue (across all your sales channels, not just your online store)
Cross-reference engagement KPIs with revenue KPIs to understand which creative concepts are building awareness and driving conversions
Trusted by brands
Trusted by brands
Trusted by brands
Incremental insights all the way down to the creative level
A lot of platforms measure incrementality, but only WorkMagic can give you causal views down to the creative level
Consistent Incremental Insight
WorkMagic lift tests prove causal impact of your ads, which calibrate our attribution models for an always-on view of your incremental performance
Always-On Halo Measurement
We prove the halo effect of your marketing - down to the creative level - on all sales channels, not just DTC.
Actionable Reporting
It's easy to create views that highlight winning ads and dial down on creative concepts that drive more performance
Success stories
Brands leveraging WorkMagic's iMMM framework have seen drastic improvement in their main business KPIs.
Explore case studies
Success stories
Brands leveraging WorkMagic's iMMM framework have seen drastic improvement in their main business KPIs.
Explore case studies
Success stories
Brands leveraging WorkMagic's iMMM framework have seen drastic improvement in their main business KPIs.
Explore case studies