The best marketing leaders control their own destiny
WorkMagic's incrementality-calibrated MMM forecasts the impact of your next ad dollar, so you'll know exactly where to put it to maximize ROI.
Optimize your next ad dollar
WorkMagic lift tests prove how incremental your channels are and give you the most accurate reflection of true ad performance
These test results calibrate our MMM models to build saturation curves that predict the performance of your next ad dollar
Optimize based on the marginal return on ad spend, which tells you how big your opportunities are and which ones to scale
Trusted by brands
Trusted by brands
Trusted by brands
Dial in on your next gamechanging decision
Leading omnichannel brands use WorkMagic to identify growth opportunities that can change their business
Causal vs. Correlative
Drive every decision with proven causality, not an assumption based on click-based measurement.
Always-On Halo Measurement
Your ads do more than drive traffic to your online store. Our platform always considers their impact on your whole business.
Actionable Reporting
We don't just measure results, our platform and team of experts can help you inform the next best step from any readout.
Success stories
Brands leveraging WorkMagic's iMMM framework have seen drastic improvement in their main business KPIs.
Explore case studies
Success stories
Brands leveraging WorkMagic's iMMM framework have seen drastic improvement in their main business KPIs.
Explore case studies
Success stories
Brands leveraging WorkMagic's iMMM framework have seen drastic improvement in their main business KPIs.
Explore case studies