Roku Ads
CATEGORY
Ads
CTV
Roku Ads is Roku’s advertising platform that enables brands to reach streaming audiences across Roku’s owned and operated inventory and its broader TV ecosystem to support scalable, measurable connected-TV campaigns.
WorkMagic's integration with Roku Ads enables marketers to view and manage Roku Ads performance, as well as perform lift tests to understand incremental impact across a brand's DTC, Amazon, and other sales channels.
Benefits of integrating WorkMagic
your marketing performance.
Why you should connect
Roku Ads
with WorkMagic
Integrating Roku Ads with WorkMagic streamlines your data analysis and optimization process. By connecting the two platforms, you can seamlessly track performance of your campaigns in WorkMagic, unlock granular insights, and view all your marketing data in one consolidated place.
Unified Ad Operations
Add Roku Ads to WorkMagic and compare performance with the rest of your media mix.
Insight into Halo Effect
See Roku Ads' effect across all of your sales channels, not just your DTC site.
Understand Peak Returns
Use our Budget Optimizer and MMM tools to understand how to best allocate spend.
See Incremental Impact Down to the Ad Level
Use our incrementality-adjusted attribution models to know which campaigns, tactics, and even creatives contribute the most to your goals.
Understand Cross-Channel Impact
Analyze Roku Ads impact across your entire media mix and understand how different channels contribute to passing customers through your acquisition funnel.