Vibe
CATEGORY
Ads
CTV
Vibe is a technology company that focuses on modernizing TV advertising, particularly for brands, agencies, and publishers. They offer a platform for buying and measuring ads across linear TV, streaming TV, and online video, aiming to bridge the gap between traditional TV and digital advertising.
WorkMagic's integration with Vibe enables marketers to run lift tests, enhance attribution modeling with impression-level data, and view incremental performance from the WorkMagic dashboard.
Benefits of integrating WorkMagic
your marketing performance.
Why you should connect
Vibe
with WorkMagic
Integrating Vibe with WorkMagic streamlines your data analysis and optimization process. By connecting the two platforms, you can seamlessly track performance of your campaigns in WorkMagic, unlock granular insights, and view all your marketing data in one consolidated place.
Unified Ad Operations
Add Vibe Ads to WorkMagic and compare performance with the rest of your media mix.
Insight into Halo Effect
See Vibe Ads' effect across all of your sales channels, not just your DTC site.
Understand Peak Returns
Use our Budget Optimizer and MMM tools to understand how to best allocate spend.
See Incremental Impact Down to the Ad Level
Use our incrementality-adjusted attribution models to know which campaigns, tactics, and even creatives contribute the most to your goals.
Understand Cross-Channel Impact
Analyze Vibe Ads impact across your entire media mix and understand how different channels contribute to passing customers through your acquisition funnel.
Hear what our partner says
Success Driven by
Vibe
Integration
Case Study : Apparel Brand x Vibe
A leading apparel and footwear brand ran a launch-to-measure lift test as a cost-effective way to confirm Vibe's incremental impact on DTC Sales.
