Tatari
CATEGORY
Ads
CTV
Tatari is a technology company that focuses on modernizing TV advertising, particularly for brands, agencies, and publishers. They offer a platform for buying and measuring ads across linear TV, streaming TV, and online video, aiming to bridge the gap between traditional TV and digital advertising.
WorkMagic's integration with Tatari enables marketers to run lift tests and uncover true incremental impact of Tatari's CTV ads across a brand's DTC, Amazon, TikTok Shop, and retail channels.
Benefits of integrating WorkMagic
your marketing performance.
Why you should connect
Tatari
with WorkMagic
Integrating Tatari with WorkMagic streamlines your data analysis and optimization process. By connecting the two platforms, you can seamlessly track performance of your campaigns in WorkMagic, unlock granular insights, and view all your marketing data in one consolidated place.
Unified Ad Operations
Add Tatari to WorkMagic and compare performance with the rest of your media mix.
Insight into Halo Effect
See Tatari's effect across all of your sales channels, not just your DTC site.
Understand Peak Returns
Use our Budget Optimizer and MMM tools to understand how to best allocate spend.
See Incremental Impact Down to the Ad Level
Use our incrementality-adjusted attribution models to know which campaigns, tactics, and even creatives contribute the most to your goals.
Understand Cross-Channel Impact
Analyze Tatari impact across your entire media mix and understand how different channels contribute to passing customers through your acquisition funnel.
Hear what our partner says
