Universal Ads
CATEGORY
Ads
CTV
Universal Ads is a self-service advertising platform, powered by Comcast, that simplifies the buying and measuring of premium video and TV ad campaigns for marketers of any size, offering scale and ease similar to social media advertising.
WorkMagic's integration with Universal Ads enables marketers to run lift tests and uncover true incremental impact of UA's CTV ads across a brand's DTC, Amazon, TikTok Shop, and retail channels.
Benefits of integrating WorkMagic
your marketing performance.
Why you should connect
Universal Ads
with WorkMagic
Integrating Universal Ads with WorkMagic streamlines your data analysis and optimization process. By connecting the two platforms, you can seamlessly track performance of your campaigns in WorkMagic, unlock granular insights, and view all your marketing data in one consolidated place.
Unified Ad Operations
Add Universal Ads to WorkMagic and compare performance with the rest of your media mix.
Insight into Halo Effect
See Universal Ads' effect across all of your sales channels, not just your DTC site.
Understand Peak Returns
Use our Budget Optimizer and MMM tools to understand how to best allocate spend.
See Incremental Impact Down to the Ad Level
Use our incrementality-adjusted attribution models to know which campaigns, tactics, and even creatives contribute the most to your goals.
Understand Cross-Channel Impact
Analyze Universal Ads impact across your entire media mix and understand how different channels contribute to passing customers through your acquisition funnel.