LinkedIn Ads
CATEGORY
Ads
LinkedIn Ads is LinkedIn’s advertising platform that enables brands to reach professionals across the world’s largest professional network, using precise B2B targeting to drive brand awareness, demand generation, and measurable outcomes across the full funnel.
WorkMagic's integration with LinkedIn Ads enables marketers to view and manage LinkedIn Ads performance, as well as perform lift tests to understand incremental impact across a brand's DTC, Amazon, and other sales channels.
Benefits of integrating WorkMagic
your marketing performance.
Why you should connect
LinkedIn Ads
with WorkMagic
Integrating LinkedIn Ads with WorkMagic streamlines your data analysis and optimization process. By connecting the two platforms, you can seamlessly track performance of your campaigns in WorkMagic, unlock granular insights, and view all your marketing data in one consolidated place.
Unified Ad Operations
Add LinkedIn Ads to WorkMagic and compare performance with the rest of your media mix.
Insight into Halo Effect
See LinkedIn Ads' effect across all of your sales channels, not just your DTC site.
Understand Peak Returns
Use our Budget Optimizer and MMM tools to understand how to best allocate spend.
See Incremental Impact Down to the Ad Level
Use our incrementality-adjusted attribution models to know which campaigns, tactics, and even creatives contribute the most to your goals.
Understand Cross-Channel Impact
Analyze LinkedIn Ads impact across your entire media mix and understand how different channels contribute to passing customers through your acquisition funnel.