Rokt
CATEGORY
Ads
Rokt is a global e-commerce technology company that uses artificial intelligence to help businesses display personalized, highly relevant offers to customers right at the checkout screen (known as the "Transaction Moment").
WorkMagic's integration with Rokt enables marketers to view Rokt data within the WorkMagic dashboard and compare performance against the rest of your media mix.
Benefits of integrating WorkMagic
your marketing performance.
Why you should connect
Rokt
with WorkMagic
Integrating Rokt with WorkMagic streamlines your data analysis and optimization process. By connecting the two platforms, you can seamlessly track performance of your campaigns in WorkMagic, unlock granular insights, and view all your marketing data in one consolidated place.
Unified Ad Operations
Add Rokt Ads to WorkMagic and compare performance with the rest of your media mix.
Insight into Halo Effect
See Rokt Ads' effect across all of your sales channels, not just your DTC site.
Understand Peak Returns
Use our Budget Optimizer and MMM tools to understand how to best allocate spend.
See Incremental Impact Down to the Ad Level
Use our incrementality-adjusted attribution models to know which campaigns, tactics, and even creatives contribute the most to your goals.
Understand Cross-Channel Impact
Analyze Rokt Ads impact across your entire media mix and understand how different channels contribute to passing customers through your acquisition funnel.