Walmart Connect
CATEGORY
Ads
Walmart Connect is Walmart's internal advertising platform. It enables brands to promote products across its digital and physical retail ecosystem, including Walmart.com, the Walmart app, and over 4,500 in-store locations.
WorkMagic's integration with Walmart Connect Ads enables marketers to view and manage Walmart Connect Ads performance, as well as perform lift tests to understand incremental impact across a brand's DTC, Amazon, and other sales channels.
Benefits of integrating WorkMagic
your marketing performance.
Why you should connect
Walmart Connect
with WorkMagic
Integrating Walmart Connect with WorkMagic streamlines your data analysis and optimization process. By connecting the two platforms, you can seamlessly track performance of your campaigns in WorkMagic, unlock granular insights, and view all your marketing data in one consolidated place.
Unified Ad Operations
Add Walmart Connect to WorkMagic and compare performance with the rest of your media mix.
Insight into Halo Effect
See Walmart Connect's effect across all of your sales channels, not just your DTC site.
Understand Peak Returns
Use our Budget Optimizer and MMM tools to understand how to best allocate spend.
See Incremental Impact Down to the Ad Level
Use our incrementality-adjusted attribution models to know which campaigns, tactics, and even creatives contribute the most to your goals.
Understand Cross-Channel Impact
Analyze Walmart Connect impact across your entire media mix and understand how different channels contribute to passing customers through your acquisition funnel.